Gin Walker is the Copy Genie, and she writes words that sell big-hearted brands at scale, allowing them to make the impact (AND MONEY) they crave. Our full conversation airs on Wednesday, July 10, and it’s damn fun.

But first, Gin tells me about her first job slinging shoes at Freeman Hardy Willis in Kingston Upon Thames, just outside London. Good news for her, Freeman Hardy Willis no longer exists! Huzzah! Enjoy the mini-ep!