🚨 Big news! 🚨 My podcast has a new name! The ISV Society Podcast is now Channel Up Your Marketing 🎉

Why the change? Because this podcast is all about marketing for ISVs and VARs—helping you stand out, generate leads, and scale. The new name speaks directly to our mission!

And what better way to kick off this rebrand than with an episode packed with email marketing insights from the amazing Monica Hoyer from emfluence?

We explore the concepts of first-party and zero-party data, how to collect this data effectively, and the significance of personalization in marketing strategies.

Chapters

00:00 Welcome to Channel Up Your Marketing

01:42 Introduction to First Party Data

04:56 Understanding Zero Party Data09:28Collecting First Party Data

12:05 Creating Campaigns with Data

17:16 Personalization in Marketing20:34Maintaining Data Accuracy

22:09 Upcoming Events and Conclusion

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