Make sure that you look authentic and professional. Ideally, you should be branded. Wear shirts with your brand on them. People go into coffee shops and ask for the head honcho to pitch their business. Instead, you should take some time to get to know the people at every level along the way. Speak to the hostess and get to know them. Learn about the business. Then get to know the owner/manager and find out why they are in this business. Do not make the sale in this first contact. Just get a feel for who they are and how you would tell their story by video. Connect and build a reputation. Let's tell people your story. Let's figure out what cost works for you. This is the connection that you're going to get with your community. The big thing here is that I don't need to come in and offer you marketing. I don't need to drive people to your business, I just want to give them a reason to come in. Don't try to sell them. Get to know them. Let it come up organically (if they ask about a price), or let them go back to work and give them a break. Reach out to them as a follow-up. Then at that point start rolling the ball toward creating a video.

Connect with Marcus and Bobby on Channels by Marco Polo. https://channels.marcopolo.me/-/failing-filmmaker