Failing Filmmaker podcast

Guest Morgan Stinegal hired someone who didn’t do the shot right for his biggest client to date. Be careful to hire the right people.

How to accurately quote people- If you have it planned out ahead of time and know why the price is the way it is, then you’re going to be a lot more comfortable asking for the money.

You need to know what you are worth before you can charge what you’re worth.

Have to have a menu of services.

Build packages based on how long things are going to cost.

Go to a client, bring up an emotional need that they have the they may not know that they have and then fulfill that through video. All within the same conversation.

We need to cater to the emotional needs of the business owner instead of trying to sell our services. Everyone that is a business owner is passionate about the business that they own. There is a reason why they are doing it. We need to tap into that as videographers to make sure that we give them something of value.

Some people say that if you have too much business, go hire people or pick the cream of the crop. This is a good problem to have, right? Well it's not so easy when you're in the thick of it and still trying to figure it out.

Having too much business can sink a business because you lose quality, stop getting new clients, wear you out, affect your time with family.

There are a lot of companies that grew too fast, got really big, and eventually failed.

Brennan is a relatively young videographer. His issue is not maintaining clients, but getting new clients. His 3 recurring jobs have been in real estate and were direct contacts.

The first person that contacts the potential client is usually the person that does business with them.

Have a separate pitch for a person who is looking for a photographer and the person who is not actively looking.

Marketing and getting clients

You don’t have a business if you don’t have clients. Sales and marketing are very different things. Marketing is building a relationship with somebody.

Other topics:

How to navigate home life and still make videos.

Demo Reels

Advertisements and Leads Quality

Watch it on the Failing Filmmaker Facebook page. The business side is not something that comes naturally to creatives. The One Thing. Focus on one thing at a time. The one thing that Marcus focuses on is not to get an immediate sale. Nobody wants to be sold to, but we love to buy stuff.

What are you struggling with in your filmmaking business?

Don't hire a friend to help them out. That's the worst reason to hire somebody because people that have problems, there's a reason they have problems. Never hire a friend unless you know they perform at a certain level.

If you hire an employee, make sure that you know how to do that job.

What's the difference between having a filmmaking job vs you owning a business? They are totally different things.

Marcus's team goes to the local news website for their job boards. It's really easy to hire my company vs an individual.

Arial and 360 is now hiring. You get to keep your brand. If we hire you, you get to keep your brand and we will send you work that follows our brand. We give you a website and a demo reel that you can use. We take care of the client interactions.

Talking about Goals:

- How to set them

- What that looks like

- What is or isn't a goal.

Goals allow you to focus your attention and break down into smaller, bite-size goals.

Goals allow you to organize and manage your time. Figure out how much time you need to spend to make the money you want.

What to consider when you are writing a contract or when you are going to create a month-to-month or yearly contract with multiple or different clients.

Amaya is a filmmaker from Omaha Nebraska who undervalued herself to her client and was willing to take on anything. One of her fist clients had accepted her discounted price for promo videos but when she got pushback on the increased price, she caved and kept her prices way under market the second time around. The third time around, she stood firm and lost the client. "There are people who will pay for your services, but you are not working with the right people."