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Marketing and Business Growth
Marketing and getting clients
You don't have a business if you don't have clients. Sales and marketing are very different things. Marketing is building a relationship with somebody.
There is no easy way to do marketing. Everything that is "easy" is gimmicky and people see right through that crap. The only way to do marketing is to let people to get to know you.
If a potential client doesn't have any projects for Arial and 360, Marcus will say, "My company does videography. What I suggest is that you do it on your phone yourself and if you have any questions, reach back out to me."
Arial and 360 likes to offer free videos for law enforcement and first responders where they showcase the police department and the good that they do through community outreach. It gets them exposure to charities and other groups with the city. If you really want exposure, get involved with high visibility organizations. Do something for a great cause. Discounts are meaningless, but if you say you say that you believe in the company and what they do and you want to give them something for free, you can get some huge exposure that way.
Even if you are full-time. Find some powerful things going on and do it for free.
How to navigate home life and still make videos.
Managing your time is extremely important. You have to schedule time to spend with family. Make sure that before you go full-time, that your business income matches your job income. And check-in to see if it is getting in the way of your business as well.
Schedule gigs ahead of time so you know how much money you're going to start making 2 weeks out.
Demo Reels
Don't have a demo reel. Have a video that allows you to show behind the scenes.
Advertisements and Leads Quality
What is a quality lead and how do you get it? A quality lead is someone that wants to work with us that I didn't have to convince to come work with us. They aren't doing me a favor. I'm doing them a favor. People who reach out to me are quality because I know that they want to work with me. If I can get them to ask me questions and engage in what I do, that becomes a quality lead.
And various other questions.
Catch us live each Wednesday on our Facebook page https://www.facebook.com/FailingFilmmaker
Check out our website https://www.failingfilmmaker.com where you can find more resources to take you from failure to success as a business owner and a filmmaker.
View all episodes
By Marcus See and Bobby Glen JamesMarketing and getting clients
You don't have a business if you don't have clients. Sales and marketing are very different things. Marketing is building a relationship with somebody.
There is no easy way to do marketing. Everything that is "easy" is gimmicky and people see right through that crap. The only way to do marketing is to let people to get to know you.
If a potential client doesn't have any projects for Arial and 360, Marcus will say, "My company does videography. What I suggest is that you do it on your phone yourself and if you have any questions, reach back out to me."
Arial and 360 likes to offer free videos for law enforcement and first responders where they showcase the police department and the good that they do through community outreach. It gets them exposure to charities and other groups with the city. If you really want exposure, get involved with high visibility organizations. Do something for a great cause. Discounts are meaningless, but if you say you say that you believe in the company and what they do and you want to give them something for free, you can get some huge exposure that way.
Even if you are full-time. Find some powerful things going on and do it for free.
How to navigate home life and still make videos.
Managing your time is extremely important. You have to schedule time to spend with family. Make sure that before you go full-time, that your business income matches your job income. And check-in to see if it is getting in the way of your business as well.
Schedule gigs ahead of time so you know how much money you're going to start making 2 weeks out.
Demo Reels
Don't have a demo reel. Have a video that allows you to show behind the scenes.
Advertisements and Leads Quality
What is a quality lead and how do you get it? A quality lead is someone that wants to work with us that I didn't have to convince to come work with us. They aren't doing me a favor. I'm doing them a favor. People who reach out to me are quality because I know that they want to work with me. If I can get them to ask me questions and engage in what I do, that becomes a quality lead.
And various other questions.
Catch us live each Wednesday on our Facebook page https://www.facebook.com/FailingFilmmaker
Check out our website https://www.failingfilmmaker.com where you can find more resources to take you from failure to success as a business owner and a filmmaker.