Go to a client, bring up an emotional need that they have the they may not know that they have and then fulfill that through video. All within the same conversation.

Everyone gives the same pitch. My name, I'm a videographer, I noticed you're a realtor, I'd love to do xyz for you and I'll do it for a discount to show you what I do.

We need to cater to the emotional needs of the business owner instead of trying to sell our services. Everyone that is a business owner is passionate about the business that they own. There is a reason why they are doing it. We need to tap into that as videographers to make sure that we give them something of value.

Sit down and take the time to meet with the business owner. Find out why they are in this business, this community, why they sell these items instead of others. Really get to know that person. Now you can start building an emotional relationship with them and lead into how your video services can save them time and build a better relationship with the community. Ask, "How many of your customers understand your passion for this?" "How many people have you told this to and how much time could you save if you had a video that explains why you're passionate about it and why you're doing this specific business?"

Regardless of the business you are in, you need to solve a problem. If you walk into a restaurant and say that you could get them more customers, you're not solving a problem, you're just advertising. Bring out those raw emotions and help them solve that emotional need.

If you're going to start a business the one thing you need to do is to do business. Quit talking about stuff and do business. The key is to give all of the information away for free and let your customers find you.

If you can find the problem and fix it. If you want a powerful marketing tool or a way to get clients, focus on what you're fixing for them.

Other discussion includes:

Be hungry but don't be starving. If you're starving, go get a job to bridge the financial gap.

Be real. Don't hide behind your failures. Own up to it and get better.

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