Go to a client, bring up an emotional need that they have the they may not know that they have and then fulfill that through video. All within the same conversation.

We need to cater to the emotional needs of the business owner instead of trying to sell our services. Everyone that is a business owner is passionate about the business that they own. There is a reason why they are doing it. We need to tap into that as videographers to make sure that we give them something of value.