Watch it on the Failing Filmmaker Facebook page. The business side is not something that comes naturally to creatives. The One Thing. Focus on one thing at a time. The one thing that Marcus focuses on is not to get an immediate sale. Nobody wants to be sold to, but we love to buy stuff.

What are you struggling with in your filmmaking business?

Marketing: A lot of videographers blast their advertisements all over the place and they struggle finding clients. It is better to take some time to get to know a specific niche/industry and use that specialized knowledge to market to the right people. There are 2 things you need to know before you market your product. Those things are what makes your product awesome and who it is that wants it.

You have to solve a problem. The problem is never getting more clients in the door. But maybe you are saving them time by creating a video that you tell people a thousand times a day. If you want to do marketing that works, you have to know your market.

You cannot do everything for everybody. Define who you are targeting.

Doing hard stuff last: If you have a workflow and you follow the workflow to the T, it takes care of everything. When you get it down on paper, it doesn't look as crazy as it was in your head. If you have a good workflow for your business, it will make things so much more simple and improve your processes. It's good for the client and it's good for the business. Having a workflow is key to being successful and having more free-time. If you create a workflow and force yourself through then you will get it done faster and more complete.

Lacking confidence: If you niche, then you can become the best in that industry. It increases your confidence and gives you a marketing edge. It's not about only doing 1 thing. It's about focusing on 1 thing. Nobody does it and they wonder why they are not getting clients. If you do, then you will know how to reach that market and you'll be successful.

Business name: A lot of people put their names into their business but it limits your ability to have someone else do the work. The name needs to describe what you do. Finding a name that is not crazy in the dot com is really hard. Don't get too creative.

Confidence, professionalism, quit playing video games: Playing video games is not a bad thing, unless it's taking away from your business. You need to have something to take you away from your business and improve your thinking.

Confidence and professionalism are extremely important. It's not just about your image, but how you interact with other people. Professionalism comes down to how you conduct yourself and being true to your business.

Getting clients: There's plenty of clients to go around. If you are solving a problem and doing it in a way that no one else is doing it, then you will find what you need.

Getting a website designed: If you're interested, go to stampedeweb.com and download the Sales Site Blueprint. You do not need a big, giant, complicated website. That's just a waste of money.

Storyboarding and deciding what to shoot: Marcus doesn't storyboard the entire shoot. He asks for a bullet point list of shots that you want to get and fill in the rest organically while they are filming.

Writing proposals for potential clients: Define and strategically outline the scope of the work for that amount of money. The more detail, the better. Not lawyer speak, but detail.

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