Amaya is a filmmaker from Omaha Nebraska who undervalued herself to her client and was willing to take on anything. One of her fist clients had accepted her discounted price for promo videos but when she got pushback on the increased price, she caved and kept her prices way under market the second time around. The third time around, she stood firm and lost the client. "There are people who will pay for your services, but you are not working with the right people." Our real estate prices raise every 6 months to a year and that is part of the initial disclosure when signing on to do business. We send a notification 3 months early to all existing clients saying, "Our prices will go up on {set date}, but you won't feel it until 3-months after that." Q: What do you do if you've already offered a discount and you need to get back up to regular rates? A: Provide a written notice that he prices will go up to standard rates and give them a grace period just like we do with our real estate clients. The mistake is that they are getting an in with a discount, but the discount can hurt, even destroy your business. It comes down to being overly transparent. Instead of providing discounts for the pandemic, I can offer an additional benefit and a free add on. Using a workflow for the client to see what's happening and why it's happening is a really powerful way to stay in control of your business. Anything that goes beyond the workflow is a premium cost.

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