Brennan is a relatively young videographer. His issue is not maintaining clients, but getting new clients. His 3 recurring jobs have been in real estate. One of them was a direct connection (friend of a friend). Another put a post on a Facebook page. The 3rd client was a previous client's father.

You may not want to be a spammer and post your stuff too much in the online groups that you belong to, but the only way to find out is to post and see what happens.

In every single bid, when realtors are looking for videographers, don't post in the comments. Look them up and call them, every time. The first person that contacts them is the person that does business with them. Be the first person to call.

Have a separate pitch for a person who is looking for a photographer and the person who is not actively looking.

Ask them what they want. Let them be a part of the decision making process and ask you how much you charge. Make sure that you inform them of the value that you give. Send them a form (with the prices) to let them select your time and services.

 

If you email prospects:

What in your email sets you apart from every other photographer and videographer that's reaching out to them?

What in your email makes you memorable compared to every other videographer out there?

What part of your email made the realtor feel like you value them vs just trying to get a sale out of them?

A common mistake of filmmakers is they try to act like they know what's best for that property when the realtor doesn't. They know what's best for their property. We just want to be an extension of their reputation.

Ask them a personal question before you make an offer. The first email would be short and simple with one purpose, to get the realtor to respond.

 

Don't ever claim to be the best. There are other people out there who are better and worse than you. Market yourself as a person. Market the experience. Market how they are going to be involved and how you are going to keep them in the loop. That emotional factor builds the relationship between you and the client and builds loyalty.

Don't automate your personal interactions. Automate the process. Automate updates regarding the steps along the process. The workflow is not about making the job easier for you. The workflow is about making it better for the client. Doing this increases your client engagement.

 

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