When you go to a restaurant and order Chilean Sea Bass, you're not getting what you think. It’s not Chilean, it’s not a bass, and the name was made up to help sell a fish no one wanted to eat. In this episode, we dive into the surprising marketing success of the Patagonian toothfish - from obscurity to fine dining stardom - and what happened when demand pushed the fish to the brink of collapse. Then we chat with Comedian Dan Wilbur.

Pre-Order The Book Here: https://amzn.to/4miqLNy

Bonus episodes and content available at http://Patreon.com/MichaelKent

For special discounts and links to our sponsors, visit http://theinternetsaysitstrue.com/deals