Fishing Business Podcast

I got a chance to talk to Trevor McKinney at the G Loomis media event at the Bassmaster Classic in Ft Worth on the night before the tournament started. Trevor won the 2021 Carhartt Bassmaster College Series in November of 2020 which qualified him for a berth in the 2021 Academy Sports + Outdoors Bassmaster Classic. Trevor is sponsored by G Loomis and Shimano and other A+ brands such as Rapala.McKinney talks with us about how his business relationship with Shimano began and ho...

At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk.We talked about how to keep your game face and avoid the distractions of the hype of the Classic and how to take advantage of the event from a business standpoint. Gussy says he's "a regular guy" but I have to disagree with that....he's an extraordinary guy. The...

This week my friend Dena Vick joins me to talk about what to do when things go wrong.Dena is a Public Relations executive who owns an agency called King Eider Communications and works with some of the top fishing brands in the country on their Public Relations.We talk about quite a few things today such as:- What to do when you've publicly made a mistake- Why we might want to avoid talking about politics- How to decide whether you should post something that might be considered a rant- How to ...

Rick Horrow is an expert of Sports Law, and in fact he pioneered the field. He also blazed a trail for public/private partnerships to fund development of stadiums, arenas, performing arts venues and other infrastructure. Then to top that off he developed the framework for selling naming rights to those structures. He's done over 100 deals worth more than $20 billion in branding concepts that have enticed more than $4 billion in corporate funding to cities and development projects....

Gary Morgenstern is an expert on content and how to figure out what kind of content your audience wants to consume. He has worked in television programming for the entirety of his decades long career. I worked with him when he was director of programming for ESPN Outdoors and his current role is Senior Vice President of Programming for SportsNet New York.In many ways our social media is like our own personal TV network. We make decisions every time we create content & those de...

Quick tip on how you can catch the attention of potential sponsors.

Renaissance Man is a term used to describe someone who is good at many things, and defines the notion that humans should embrace all knowledge and develop themselves as fully as possible. A Renaissance Man is usually multi-talented, well-rounded, self-taught, and a gentleman.Ty Southerland is a modern Renaissance man.He’s a successful visual artist, a working musical artist and a singular talent when it comes fishing. His Youtube channel “Thirty Miles Out” has 50,000 subscribers and his video...

Dave Ittner from Yamaha Marine gives us advice on how to be better on stage.

I bet we all like to think we have a good plan laid out for the next 10, 20, or even 30 years or more. But sometimes things change. Happy, successful people know how to adjust their sails and ride the tide of changes.Our guest today is one of those people. Sean Lawless is a career firefighter in Tulsa, OK who was living in this dream home with his wife after having successfully raised their kids. They both thought they would spend their next years working in Tulsa and ...

Quick tip on working with people in the media and public relations with Dena Vick from King Eider Media. Dena gives us insight into what people do that make her remember them and make her want to work with them again.