Have you ever heard of the shiny object syndrome?
It's a dilemma that comes up a lot and I see many Fit Pros in this predicament.
The online space is a competitive world, particularly in the fitness industry
And brings with it many different platforms to use in your business
Platforms that are all about consistency, content, volume and value
It is a minefield and what we see with a lot of coaches is they try and do it all.
But doing this leaves no time for coaching, sales, marketing, business strategy and admin!
And that’s where the shiny object syndrome comes into play...
Coaches start to focus on the wrong things for their businesses...
Always looking for that next thing, that next hack or platform to blow their business up
But are you so sure this is the right thing for your business?
Find out in this week’s episode where I dive into more detail on the causes of the shiny object syndrome...
And the strategies our Fit Pro clients implemented to build solid foundations for their online businesses and scale across multiple platforms.
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