Fit2Perform

Jay Riding started knocking doors at 16 to make a few hundred bucks. He never stopped. Today he's a founding partner of EcoShield — the #3 privately-held pest control company in the US — which grew from $2 million to $450 million in revenue over 12 years, with 140 leadership partners who average over 8 years of tenure.

In this episode of Fit2Perform, Brad and Jay go deep on what it actually takes to build the kind of culture that retains great people, the 'I don't mind' philosophy that separates prepared high performers from anxious ones, why the illiterate of the 21st century won't be people who can't read, the lockbox standard of leadership, and why winning an argument with your spouse means they lost. This is a friendship on record — no filter, all substance.

What You'll Learn

• The 'I Don't Mind' philosophy — what it truly means (the exact opposite of 'I don't care'), where it comes from, and why prepared leaders can access it in high-pressure moments while underprepared ones cannot
• Why culture is the soil, not the strategy — the Latin root that reframes everything about what leaders actually tend to
• The book club system Jay's team has run for 10 straight years: two books a month, eight months a year, weekly accountability, monthly workshops — and why the why is learn, relearn, and unlearn
• The Navy SEAL quadrant principle applied to sales culture: why the high performer who's also an a-hole is the single greatest threat to a team
• Why complaining about travel nearly killed Jay's career — and the Stanford-backed principle that shows why stopping the negativity immediately creates clarity, opportunity, and 'luck'

Connect with Jay Riding

Instagram: https://www.instagram.com/jayadamsriding

Ecoshield: https://www.ecoshieldpest.com

Billest: https://www.billestwholesale.com

LinkedIn: https://www.linkedin.com/in/jay-riding-b8088259/

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Fit2Perform | Hosted by Brad Clifford

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Cody Jefferson has sat with people as they died. He's led 155 funerals, buried most of his family, nearly lost his own life to sepsis in 2017, and survived seasons where he didn't know if he wanted to be here. He's also built multiple companies serving over 10 million people monthly, written for Forbes and Rolling Stone, and found a peace he didn't believe he deserved — through therapy, faith, a Romanian woman named Alina who refused to be coached, and a wife he calls the greatest gift of his life.

In this raw and unhurried bonfire conversation on Fit2Perform, Brad and Cody cover the social media trust recession, why we've confused dopamine with accomplishment, what it really means to transform instead of transmit your broken parts, and why purpose and peace are not mutually exclusive. No agenda. All of it real.

What You'll Learn

• Why the social media ecosystem has created a 'trust recession' — and what it means when everyone's an expert and no one is
• The difference between transforming pain and transmitting it — and why Cody's son's early tendencies became the catalyst for years of real therapy work
• The 'Do you want to be well?' question from scripture — and why so many men are more comfortable with familiar pain than unfamiliar peace
• How Cody built the identity framework 'This is who I am, this is what I do' — and how it replaced behavior management with identity-level change
• Why Cody shifted from aesthetic-driven training to HRV, Zone 2 cardio, and longevity metrics — and what happened to his body and clarity when he cut 900mg of daily caffeine

Connect With Cody Jefferson

Official Website: https://codyjefferson.com

Instagram: https://www.instagram.com/codyjefferson

LinkedIn: https://www.linkedin.com/in/codyjeffersonofficial/

X/Twitter: https://x.com/codyjefferson

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Fit2Perform | Hosted by Brad Clifford

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Steve Orosco left Wall Street not because he failed — but because after work, the only thing he wanted to do was train.

He went 8-1 as a pro MMA fighter on Team Alliance alongside Dominic Cruz, Michael Chandler, and Kelvin Gastelum. He founded SMASH Global, a black-tie MMA events company. He ran for Connecticut State Senate. He tore his Achilles and his ACL seven months apart, and went to the gym on a knee scooter anyway. He is 45 years old and still mixing it up.

In this episode of Fit2Perform, Brad and Steve explore what really builds mental toughness, why every man needs to step into the arena, and how the days you least want to train become the days you remember most. If you've ever wondered what separates the people who rise from the people who quit — this is the conversation.

What You'll Learn

• Why losing repetitively as a freshman wrestler built an armor that winning never could — and how that transfers directly to entrepreneurship and life
• The 'harm's way' principle — why intentionally putting yourself in difficult environments is the single most accelerating thing you can do for growth
• Why individual sports like wrestling and jiu-jitsu build something fundamentally different than team sports — and why every man needs to be in the arena at least once

Connect with Steve Orosco

Instagram: https://www.instagram.com/steveorosco

SMASH Global: https://www.smashglobal.com

LinkedIn: https://www.linkedin.com/in/steveorosco/

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Fit2Perform | Hosted by Brad Clifford

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Kenneth Scott wore number two at the University of Utah, but the story behind the number is what nobody ever heard.

Growing up as primary caregiver to a mother with lupus, navigating Section 8 and food stamps, surviving two career-threatening injuries in college, and then losing both football and his mother in the same year — Kenneth's path to becoming an author, Rice University professor, and software founder is a blueprint for what happens when purpose outlasts performance.

In this episode of Fit2Perform, Brad sits down with his former teammate for one of the most honest conversations the show has produced. If you've ever had to rebuild your identity from the ground up, this one is for you.

What You'll Learn

• How Kenneth's Four Questions framework — passion, impact, skill, and financial reward — helps anyone identify their true purpose beyond performance
• The GPS Map principle: why accepting your current position without editing the coordinates is the only way to get accurate directions forward
• What the Don't Wait to Be Chosen framework — identity → positioning → opportunity → conversion — teaches student athletes and professionals alike

Connect with Kenneth + Resources

• Don't Wait to Be Chosen — by Kenneth Scott (available on Amazon)
• Kenneth Scott Official Website
• REACH — Student Athlete Recruiting Software
• Instagram — @KScott_2
• X/Twitter — @KScott_2
• LinkedIn

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Fit2Perform | Hosted by Brad Clifford

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What does building a million-dollar net worth have in common with building your best body? More than you think.

George Acheampong Jr. — Investopedia Top 100 Advisor, Forbes Contributor, and founder of Melanin Money — joins Brad Clifford for a conversation that bridges the worlds of financial performance and physical performance in a way you've never heard before.

From surviving a spinal tumor that nearly left him paralyzed, to leading a client base that just crossed a billion dollars in collective net worth, George shares the mindset frameworks, identity principles, and wealth-building systems that apply equally to the gym and the balance sheet. If you've ever felt the gap between where you are and where you're called to be, this episode is the bridge.

What You'll Learn

• The three-step framework of Massive Awareness, Massive Accountability, and Massive Action — and why skipping step one is why most people stay stuck
• Why talking to yourself (instead of listening to yourself) is the key to overriding the brain's default pull toward comfort
• How the Wealth Triangle — skill, scalable business, high-return assets — creates financial independence faster than any shortcut
• Why income is not synonymous with equity, and how lifestyle creep becomes a trap even for high earners
• How George's near-paralysis health crisis became the origin story for a $100 billion mission to close the racial wealth gap

Connect with George Acheampong Jr.

Official Website

Instagram — @GeorgeAcheampongJunior

YouTube — Melanin Money

Capitalwize (RIA Firm)

Forbes Contributor Profile

LinkedIn

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Fit2Perform | Hosted by Brad Clifford

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Before he was a psilocybin advocate, Daniel Carcillo was Car Bomb — one of the NHL's most explosive enforcers, a two-time Stanley Cup champion who fought 164 times on the ice and paid for it with seven concussions and an early onset dementia diagnosis at 30.

In this episode of Fit2Perform, Brad Clifford sits down with Daniel for an unflinching conversation about what high performance actually costs, how the system fails elite athletes when they stop performing, and how psilocybin-assisted therapy at his Portland service center Experience Onward is doing what pharmaceuticals, neurologists, and $300,000 in treatments couldn't.

Whether you've lived the crash or you're chasing the edge, this conversation will change the way you think about brain health, identity, and what it means to truly rebuild.

What You'll Learn

• How the culture of professional sport — specifically the code of sacrifice and will — shapes identity in ways that persist long after the game ends
• Why conventional medicine failed Daniel Carcillo after retirement, and what $300,000 in treatments didn't solve that psilocybin did
• The specific protocol Daniel used — diagnostics, high-dose ceremonies, microdosing washout, and retesting — that reversed his dementia-like symptoms
• What the Johns Hopkins and FDA data actually say about psilocybin for depression, PTSD, and TBI — and why a 7% vs. 50–70% success rate is one of the most underreported statistics in medicine
• How Experience Onward's legal psilocybin service center in Portland structures preparation, ceremony, and integration — and why the work after is more important than the ceremony itself

Connect with Daniel Carcillo:

Daniel on LinkedIn: https://www.linkedin.com/in/daniel-carcillo-202792106/

Experience Onward Website: https://experienceonward.com/

Connect with the Show:

• Brad on LinkedIn: https://www.linkedin.com/in/brad-clifford-a1389431/
• Elevétion Website: https://elevetion.com/

Fit2Perform | Hosted by Brad Clifford

Follow, subscribe, and leave a review wherever you get your podcasts.

Most people are losing ground — physically, mentally, and relationally — and calling it aging. Brad Clifford isn't buying it.

In this premiere episode of Fit2Perform, Brad draws a hard line between performance and decline, introduces his framework of capacity and capability, and lays out the five domains that will anchor every conversation on this show. As founder and CEO of Elevétion, a concierge performance medicine company, Brad has rebuilt his own physiology from the inside out — and he's built a company to do the same for high performers who refuse to fade.

If you're a founder, a parent, a leader, or an athlete who takes showing up seriously, this is where your next level starts.

What You'll Learn

• Why capacity and capability are the only two metrics that truly determine your performance
• How the five performance domains — biological, physical, cognitive, relational, and advanced therapeutics — interact and compound
• Why the modern environment is systematically eroding your physiology, and what Fit2Perform is doing about it
• What Elevétion does differently from conventional medicine, and why Brad built it
• Who this show is for — and who it is explicitly not for

Connect with the Show:

• Brad on LinkedIn: https://www.linkedin.com/in/brad-clifford-a1389431/
• Elevétion Website: https://elevetion.com/

Fit2Perform | Hosted by Brad Clifford

Follow, subscribe, and leave a review wherever you get your podcasts.