Today, we start at the foundational level of the pyramid of results: identifying your values and beliefs. By the end of this show, you'll get set on the right track to identifying what value or superpower you bring to the world.

We have a downloadable PDF on our website which you can get here with the 64 archetypes of humanity that we discuss on this show.

In your business, the product isn't fitness - the product you're selling is YOU. So taking the time to understand who you are is actually more important than the thing you're selling to make money. And the best way to market yourself is to sell your own version of your Truth. People sense honesty at a deep level so when your style of branding matches your inner values you come across as authentic and therefore trustworthy. And people want to do business with trustworthy people.

When you live a life which aligns with your values, you become a homing beacon that attracts the right people, clients, and opportunities into your life. Like attracts like and you'll find the right people just show up at the right place and the right time.

1. Click here to download the list of 64 archetypes of humanity and print it out.
2. Scan the left column to see which values jump out at you. Circle the first ones that catch your eye.
3. Do the same on the dark side column. Which of those words really poke at you, make you pissed off, or make you feel uncomfortable/guilty. Remember, just like Jedis and Siths, we real-life humans can choose to use our power for good or not so good. There are always 2 sides to any power.
4. Now take your time with the groupings you've identified as having importance to you and think about what it means to fully harness these superpowers. Try to move beyond their familiar meanings and look deeper into some that you think may resonate with you.
5. This shouldn't be a quick process. You're going to need to give yourself time to contemplate because you've about to make some pretty committal decisions on what you really believe you're a champion for. There may be 3 or more superpowers that define you, but try to pick 1 to be your primary.
6. Become the personification of the value you choose and become aware of when the dark side shows up in your life. It's a good clue that you're not in alignment, not being truthful to yourself or others, or maybe you just need to eat and take a nap.

Did you know fitness professionals can retire too? Yes! Being a trainer, coach, gym owner, etc . . . those are big kid jobs - at least they can be if you manage your finances and prepare for the future. That's exactly what Adam and Chris cover in today's episode.

Adam D'Acierno and Chris Hernandez are two of the founding partners of Strategic Capital, an independent financial advisory firm which focuses on helping businesses and individuals find common ground between their current and future selves.

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Welcome to our very first Break Down! Every Thursday, Jessica Webster or a special guest host will give you a quick 15-30 min actionable lesson in the topics of fitness business or self-development.

To kick this off over the next 7-weeks, we're going to be going over some incredibly powerful lessons in what we're calling the Foundation Series.

Together, we'll be climbing the "Pyramid of Results" level by level which will make the goal achieving process a more flowy experience. For the next 7 Fitness Break Room Break Downs, we'll cover:

• Week 1: Values and Identifying your Superpower
• Week 2: Identifying, Destroying and Replacing Limiting Beliefs
• Week 3: Become the Master of your Thoughts
• Week 4: Enhance your Thoughts And Spark Your Creativity
• Week 5: Planning Your Goal Road Map
• Week 6: The Tools, Tech, and Other Things to Help Work You Efficiently
• Week 7: Success Metrics You Should Actually Care About

Enjoy!

Rachel Balkovec is the first female strength and conditioning coach in the history of professional baseball. In this show, Rachel discusses how you can meet the right people in any industry no matter how difficult it seems.

This is an awesome show for anyone looking to meet important fitness industry leaders.

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Share your love of this show with your friends in the industry. Let's get better together. *****

Matt Berenc is the Director of Education for the Equinox. On this show, Matt discusses training clients as an introvert, his rise in the ranks at Equinox, and some insider info on what they're looking for during the hiring process. This is a great show for anyone looking to join an amazing corporate gym culture.

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Share your love of this show with your friends in the industry. Let's get better together. *****

Carmen Morgan is an Instagram influencer, community builder, fitness trainer extraordinaire. On this episode of Fitness Break Room, Carmen discusses with Sam how her background in art and dedication to niche content helped her cultivate what's now a 676K IG following.

This is the perfect show for any fitness pros who are looking to get real, tried and true, ethical tips on growing your following and having more impactful reach.

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Angelo Sisco is a Chicago native gym owner, community builder and one woke a** individual. He discusses with Sam and special guest host Shane Heins (Onnit Academy) his fascinating fitness origin story and how his CrossFit gym successfully defies normality. He discusses the importance of music and how he believes it to be the near future evolution of fitness. Don't miss this awesome show with Angelo.

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Share your love of this show with your friends in the industry. Let's get better together. *****

Dr. Jen Esquer is a doctor of physical therapy, Instagram influencer, and one powerful superwoman. In this show, she discusses with Sam and Jess her non-traditional career in the PT space. This is a great show for anyone who's considering joining her in the PT vocation.

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Share your love of this show with your friends in the industry. Let's get better together. *****

Mark Fisher is a fitness facility owner, actor, motivator, community builder, fitness trainer extraordinaire, and one of the most excellent humans on the planet today. Mark discusses with Sam and Jess the challenges of starting MFF, his methodologies which lead to its success, and the people who inspired him along the way.

Enter to win our fitness industry night giveaway at fitnessbreakroom.com

Share your love of this show with your friends in the industry. Let's get better together. *****

Knowing a guy is an even more valuable skill than you might think which is why we've brought professional-grade guy-knowing to your ear holes. We know the people who you need to hear from.

The Fitness Break Room is a fitness business podcast where fitness pros and trainers get together to discuss trends, challenges, a-ha moments, and stories in our quickly evolving industry. Because sometimes when you're just getting started, pivoting into the fitness industry can feel like you've walked into a passing flash mob – and yes it's crazy AF.

Fitness is about community. There's no single methodology we subscribe to because there's no right or wrong way to go about this journey. We're committed to bringing in as many differing voices in the fitness space as we possibly can because that's how real innovation and creativity can emerge. And we believe THAT'S the secret to elevating fitness in our world.