Fitness Business Podcast: Leadership, Innovation, and Profit

Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!

Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement.

Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales. Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session to start the year!

Full show notes and transcript: https://www.fitnessbusinesspodcast.com/476

Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue.

Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness. He will share ideas that leaders can easily implement to create a physically fit 'work' culture. He also talks about fitness specific opportunities that fitness business operators need to be mindful of going into 2023.

Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading.

Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years. She shares some simple, yet powerful strategies to read faster and talks about the impact that speed reading has on comprehension.

One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever.

Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network. He also shares how to be your most authentic self, and how to build more meaningful connections and collaboration.

Connect with Steve: https://10000cards.com/card/steve-spiro

For more detailed show notes, visit https://fitnessbusinesspodcast.com.

As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation.

What You'll Learn:

• 3 Tips for Attracting Boomers Into Fitness Facilities
• How Baby Boomers Approach Healthy Living
• The Differences Between Male and Female Baby Boomers' Health and Fitness Routines
• How to Appeal to Baby Boomers in Your Marketing
• The Different Generations of Fitness Enthusiasts
• The Impact of Age on Fitness Motivation and Approach
• The Impact of the Pandemic on Boomer Fitness Trends
• The Impact of Price on the Exercise Habits of Older Adults
• The Benefits of Exercise for Boomers

Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.

In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing campaign.

Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!

Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together. Jim stresses the importance of your "hallway reputation." That means you need to be intentional and mindful of your hallway reputation, because Jim will tell you that the importance isn't what you think, the importance is what your team thinks of you. Seeking out your blind spots will allow for personal growth and growth among your team. Leadership is a skill set, and Battlefield Leadership is a way to manage your skill set. Come along for the journey today in today's episode, and walk away with knowledge that you can convert into power.