Fitness Business Podcast: Leadership, Innovation, and Profit

On March 22nd 2020, the world changed and has really continued to change right up until the day of recording this podcast and quite possibly for some months or even years into the future. But what doesn't change is why you got into the fitness industry! And I want to remind you this week to take a few hours to remind yourself of why you chose the fitness industry as your vocation.

Marcey is a multi-certified health and productivity expert, a three-time bestselling author, and an award-winning, global keynote speaker. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools and healthy, sustainable habits. Marcey Rader believes that health powers productivity!

Have you wonder why people do what they do or why they buy what they buy? Today, our guest, Dan Monheit owner of Hardhat is going to answer those two questions for us when he speaks on how to boost sales by understanding consumer biases. Hardhat is an independent creative agency that helps brands capitalize on the how, when, where, what, and why of human behaviour. What makes people tick, click, swipe, buy, and believe? Dan Moheit has all those answers for you in today's episode.

Ian brings his AI knowledge to today's episode. He is both an "in the trenches" expert as well as a futurist for the industry. Ian answers some of the toughest questions when it comes to the latest technology and how fitness operators should embrace it. If you are looking for answers to your toughest technology questions, look no further!

Joining us on today's show we welcome Dr. Daniel Krieglstein. Dr. Krieglstein is a Behaviour Designer and Scientist. He enjoys developing hypotheses from noisy, confusing datasets; and allowing consumer behaviours to drive design choice." This is an incredible show with incredible insights!

Have you ever wondered if your company's website is as effective as it could? Is it easy for the consumer to navigate and is it aesthetically pleasing? Our industry expert, Connie Holen will help guide you through these answers. She has advice, knowledge and tons of advice to help your fitness website to be the best it can be!

Who better to teach and preach the ins and outs of the fitness business industry veteran and pioneer Doris Thews. Doris speaks the truth about not only surviving, but thriving in this ever changing industry. Listen as Doris talks about the importance of relationships over resumes and the three P's. I hope you enjoy this week's episode and tell your friends that Doris Thews is going to provide them many golden nuggets improve their longevity in the fitness business!

It's not just about signage, it's about strategy! Join host, Sarah Pellegrino, as she speaks with the team at Digital Revenue Systems to learn why adding digital advertising to your health club will generate more revenue from your existing members. Hear first-hand how the Digital Revenue Systems team works alongside with your existing Marketing team, supports you through the onboarding of digital signage, and works to know your community and membership base the best they can to make digital signage successful for your business!

Kory joins the Fitness Business Podcast family as a first time guest and guides us on how big box gyms can learn from boutique studios and begin to incorporate some of the special touches that makes the boutique experience so unique. Keeping the culture personal and welcoming is key for retention when it comes to group fitness. Also, big box gyms should take note how boutiques use social media to engage their members and are able to generate new leads through their posts. Kory delivers unbelievable information that is so relevant and easy to transition into. Take a listen and see how many golden nuggets you can take away from his episode....I guarantee you will be amazed!

Did someone say Pinterest for fitness marketing? That is exactly what Kate Ahl, from Simple Pin Media, talks about today in our episode. Kate will give you all of the inside information on "how to" use Pinterest as another social media platform to market your business and/or your brand. Once you get comfortable with the platform, all you need is a little time and a sprinkle of creativity can help you reach a whole new fitness market with hardly spending a dime.