Fitness Business Podcast: Leadership, Innovation, and Profit

Sara Kooperman, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry trail-blazer. Sara has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. She serves on the Gold's Gym ThinkTank, was on the Women in Fitness Association Board of Directors and is a proud inductee into the National Fitness Hall ofFame. Sara has left an indelible mark on the fitness industry as a whole.

The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry. You will not only hear about the features of the product or service - which you can read on their websites or brochures - you will hear about the deep value and return of investment for you!

As the world leader in vibration technology, people of all ages and physical abilities trust Power Plate to bring their bodies into harmony with optimal health and wellness. Along with delivering great performance for individuals and fitness facilities, medical professionals in over 100 countries use Power Plate to help their patients live life to the fullest.

During August host Sarah Pellegrino spoke with the team at Power Plate US and UK (part of Performance Health Systems LLC worldwide) to learn how whether you are new to exercise, are challenged by regular movement for health reasons, or you are a recreational or professional athlete, you can use vibration technology to achieve your health or performance goals.

You will hear about the medical and movement science behind vibration technology, the partnership offerings and opportunities for health clubs, and the on-going education that makes that this health-first partnership so valuable.

Mark has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes. He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to retain members and has found this through cultivating a team fitness challenge.

Joanna Rawbone is a lifelong learner filled with curiosity, the prospect of possibility, and gratitude. She is the founder of Scintillo Ltd., where her trainings and coaching enables people to set themselves free from their limiting beliefs, own their natural talents and optimize possibilities.

More recently she established Flourishing Introverts to address the extraversion bias that exists in organizations. With over half of the world's population identifying as introverts, Joanna took it upon herself to explore and expose the costly challenges that introverts face on a regular basis.

What the new sales process should look like and what skills will salespeople need to adapt to this new process?

Business operations:

1. a) How to complete a needs analysis
2. b) How to tour when social distancing
3. c) How will we price present when social distancing

Five actions to maximise sales

Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so your members can see that you are real, human and that everyone has a story.

Don't miss this special episode. I guarantee that you will find a few new tidbits to improve what you are posting.

Jarron Aizen is the Founder and CEO of OneFitStop. Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences.

OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations.

Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management including on-demand and live streaming all presented to members in a unified beautifully branded "one-app" mobile experience.

In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia.

A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region.

In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.

CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program.

A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives.

REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members