Fitness Business Podcast: Leadership, Innovation, and Profit

Brook Dixon lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world. Brook is a Churchill Fellow, previous president of the Australian Smart Communities Association and previous Director of Smart City and Smart Regulation for ACT Government.

• Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books.

Mark 's new book Marketing Rebellion: The Most Human Company Wins has already hit number one in both the Marketing and Advertising categories of Amazon.

Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. During this time, he has built a unique, design-led product development team and culture, who together, create innovative digital fitness experiences.

Dori Nugent the Membership Director at Club La Maison Health and Fitness Club

Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs.

Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences.

Robert Barnes is the Country Manager - Asia Pacific for Higher Logic. He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.

The issue of privacy around the use of data has become increasingly prevalent over the past 12 months. We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use of biometrics. For these reasons and more, it's essential that club operators have a good understanding of the privacy guidelines that affect the collection and use of customer data and information

Gemma Anderson the Head of Performance and Growth at Deakin University. She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the recognised by B&T Magazine as the most Influential person in Marketing Under 30.

In this episode: Common mistakes businesses make when using data for marketing The most important steps to set up your marketing to make the most of data and technology You Need to Know About Data Driven Marketing

Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide.

Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.

In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness. We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role. In this episode, we step into the shoes of a Club Manager.