Fitness Business Podcast: Leadership, Innovation, and Profit

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world's most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

In this first episode of the Intensive Series on Retention, you will learn:

Where most health and fitness businesses go wrong

What businesses would most benefit from a focus on retention

How to identify which members need retention attention

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

In this first episode of the Intensive Series on Retention, you will learn: 

Where most health and fitness businesses go wrong

What businesses would most benefit from a focus on retention

How to identify which members need retention attention

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.

Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age. During the interview he shares

• His 4 step path to becoming Known
• Considerations for building your personal brand
• The importance of finding a unique point of difference

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.

Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age.  During the interview he shares 

• His 4 step path to becoming Known
• Considerations for building your personal brand 
• The importance of finding a unique point of difference

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training. In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals.

Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores. This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue. We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training.  In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals. 

Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores.  This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue.   We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.

Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout.

During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.

Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout.

During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year. Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses

As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)

Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.

What you will learn:

• Steps to getting started with Pay Per Click Advertising
• How to use Google Ad Words Express
• Tips for Facebook advertising
• How you can use pixels to build your list for retargeting

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year. 

Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses

As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)

Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.

What you will learn:

• Steps to getting started with Pay Per Click Advertising
• How to use Google Ad Words Express
• Tips for Facebook advertising
• How you can use pixels to build your list for retargeting