Fitness Business Podcast: Leadership, Innovation, and Profit

Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant.

Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintree Athletic Club, joins Dori to discuss the importance of the first 30 days in cultivating an authentic relationship with new hires. He emphasizes the need to prioritize the health and culture of the company over smart policies and systems. By defining the company's belief system, screening and hiring candidates who align with those beliefs, businesses can build a high-performing team. Chad also highlights the importance of measuring the success of on-boarding through turnover rates, member retention, and online reviews.

Read full show notes: https://fitnessbusinesspodcast.com/517

Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business. Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the importance of giving people more than they expect and creating memorable experiences. Being present and listening to customers is key, as well as personalizing gestures to make individuals feel seen and valued.

Read full show notes here: https://fitnessbusinesspodcast.com/516

Join Sarah Pellegrino as she speaks with Sal Pellegrino & Chris Torggler on the history of the Fitness Industry Suppliers Association, how they connect great products with great people, upcoming events, and their visions for a successful 2024 & beyond!

Join Sal Pellegrino and Chris Torggler on The Value Proposition for the Fitness Industry Suppliers Association to hear about the history of FISA, how FISA lives out their mission to connect great products with even better people, and how the team is gearing up for their 51st event in Florida, October 30th – November 1st! With the first class locations and intimate one-on-one meetings, it's no surprise that 80% of the suppliers who participate in FISA return for future events year after year.

Don't miss this episode if you:

• Haven't heard of FISA yet and want to know more
• Have an interest in attending as a supplier
• Are a fitness professional on the West Coast
• Are a fitness professional on the East Coast
• Are a fitness professional in the non-profit sector
• Could use important data, like the data in the Commercial Market Trend Report in your fitness business

View the full show notes: https://fitnessbusinesspodcast.com/515

Learn more about FISA Events: https://www.fisaevents.org/

Landon Burningham, a multi-fitness club owner, joins the Fitness Business Podcast to discuss the importance of mastering the fundamentals of business. Landon's fitness business success has come from mastering the fundamentals with constancy, and using these fundamentals to build a deep rooted foundation that can weather the ebbs and flows of business. In this episode, Landon reviews the steps taken to lay each brick of success in your fitness business.

Check out the show notes page: https://fitnessbusinesspodcast.com/514

Looking for a great way to pick up some surplus income plus improve retention while picking up some new members? Take a listen to how Sydnie and Zack Whitmer have successfully perfected fee-based theme classes and off-site classes. The numbers don't lie, and they have been crushing it out of the park. Wait until you hear about their journey, and more importantly their ideas on how your club can be as successful!

Don't Miss Our Show Notes! https://fitnessbusinesspodcast.com/513

Elevate your fitness business with industry guru Justin Tamsett! Get ready for explosive insights, trends, and strategies to dominate the game.

In this show, you'll hear about:

• Getting the right people by being an employer of choice
• Power of social media, not sales media
• We are still a sales business, but we can be better
• Sharpen the soft skills of communication Knowing the data and the actions that impact that data
• No more using the pandemic as an excuse

Read full show notes here: https://fitnessbusinesspodcast.com/512

Build your credibility and authority in your fitness niche with podcasting. Kelly Smith, the host of the "Mindful in Minutes" podcast, shares her insights on how podcasting can help build credibility and authority in your fitness business. Learn how to create a deeper connection, through podcasting, that will directly have a positive effect on your business.

Kelly Smith is the host of the chart-topping podcast "Mindful in Minutes." She started the podcast over five years ago to connect with her yoga students after moving to a different part of the US. Kelly is an industry expert in yoga and meditation, and has built a strong community through her podcast.

For full show notes: https://fitnessbusinesspodcast.com/511

Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach.

Get contact information and more show notes here: https://fitnessbusinesspodcast.com/510

Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling, that combines selling skills with kindness and authenticity.

Summary: Nikki Rausch believes successful sales is about building relationships and having real conversations with potential clients. She teaches a five-step sales process called the Selling Staircase, which includes introduction, creating curiosity, discovery, proposal, and close. She emphasizes the importance of creating curiosity to pique people's interest and asking smart questions to understand their needs. Nikki also recommends having a high-end offering to create an anchor for other offers, and using top-down selling to present options to clients. She encourages salespeople to ask for the sale and issue invitations to work together. Finally, she advises following up with clients and staying in touch to maintain the relationship.

Key Takeaways:

• Practice creating curiosity to pique people's interest and have more business conversations.
• Be clear and stand in your place of credibility and authority when recommending your solution.
• Use top-down selling to present options to clients, starting with the most expensive offer.
• Ask for the sale and issue invitations to work together.
• Follow up with clients and stay in touch to maintain the relationship.

Join Sarah Pellegrino as she speaks with Mel Tempest, 20+ year fitness business operator and organizer of the Ignite Fitness Business Event taking place September 14, 2023! Hear what's unique about this Australian event and why YOU need to attend!

Show Summary:

Calling all Melbourne fitness business professionals – are you ready for the Ignite Fitness Business Event taking place on Thursday, September 14, 2023? Think speed dating meets fitness industry roundtable, networking event. This personalized, one-day event will be capped at around 70 people, providing you with an intimate setting to get your fitness business questions answered right on the spot!

There will be different roundtables with hosts that specialize on certain topics. Each table will foster different discussions and you'll leave with a whole new network of professionals you can lean on!

Show notes: https://fitnessbusinesspodcast.com/509

Ignite Fitness Business Event: https://ignitefitnessbusiness.com.au

Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achieving their goals. She also highlights the importance of fostering a culture of psychological safety, where team members feel comfortable sharing ideas and engaging in healthy debate. Tuss provides practical strategies for holding teams accountable and creating a productive and innovative environment.

Key Takeaways:

• A clear vision communicated to the team is essential for fostering accountability.
• Agreed-upon measures of success help team members understand their responsibilities and hold themselves accountable.
• Leaders should approach accountability conversations to support and empower team members, rather than to reprimand or criticize.
• Building psychological safety within the organization encourages healthy debate and innovation.
• Mistakes should be seen as learning opportunities and leaders should model vulnerability by admitting their own mistakes.