In this episode of the ATG Podcast, we're joined by Eric Williams, an emerging Level 3 ATG coach with a rich background in CrossFit. Together with Alyssa and Ben, they explore Eric's unique journey from CrossFit gym ownership to embracing the ATG methodology. The conversation delves into the challenges and insights of running a fitness business, the evolution of his coaching style, and strategic advice for new and aspiring ATG coaches. They discuss the importance of building demand as a personal trainer before scaling up, the nuances of different client types, and how ATG can expand while ensuring coach success and brand integrity.