In this episode, I dive deep into the world of protein-fortified foods. While these products are taking over supermarket shelves, many are packed with unnecessary calories and high price tags that make them less than ideal for anyone in a calorie deficit.
I also break down how to calculate your actual daily protein needs using simple, science-backed formulas. You will also learn how incredibly easy it is to hit your daily targets using regular foods without ever needing to rely on expensive & highly marketed protein gimmicks.
Timestamps:
(00:00) - Intro
(01:15) - The rise of protein fortified foods
(03:16) - The marketing tactics used
(09:44) - Calculating your protein needs
(13:58) - The science of ultra processed foods