In today's FittBite, we explain why ultra-luxury pricing rarely works the same way in sportswear as it does in fashion. 

This FittBite explains the difference between status-driven luxury and use-driven activewear, and how brands like Alo and Lululemon build premium value through product purpose, fit, lifestyle, presentation, and customer trust. 

Tune in to learn how to make sportswear feel premium without pricing it beyond how customers actually use it.

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