In today’s FittBite, we break down the real cost behind an $80 pair of leggings and explain why the price goes far beyond fabric and labor.
We cover product construction, R&D and fit testing, retail and staffing costs, marketing and community building, and the reinvestment strategies that allow premium brands to scale long term.
This episode is for founders who want to understand pricing logic, margin structure, and how strong brands build sustainable ecosystems instead of racing to the bottom.
Tune in if you’re building a brand and struggling with pricing decisions.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
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FittDesign Tech Pack Templates
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