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If you want to make an impact fast with your blog, then there is one thing you must do: become a big fish in a little pond. If one of your biggest concerns is that there is just too much competition, then change it in your favor.

The best way to shrink your competition is to get more specific on who your audience is in the first place. This strategy is often referred to as “niching down.” Perhaps you’ve also heard the advice that “the riches are in the niches.”

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