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Who is Oli?
Oli Cohen is a documentarian dedicated to transforming ordinary lives into compelling narratives. Driven by the belief that everyone has an interesting story to share, Oli focuses not on fame, but on the intrinsic value of personal experiences. Recognizing the digital age's potential to democratize storytelling through accessible video technology, Oli bridges the gap between people's everyday stories and the wider audience they deserve. By capturing the essence of individual lives, Oli underscores the importance of personal history and its significance to loved ones everywhere.
Key Takeaways
00:00 "Live Storytelling vs. Written Legacy"
06:28 Life Stories Spotlight Feature
09:49 Bridging Generations Through Vulnerability
12:12 The Philosophy Behind Life Stories
14:32 Personalized Emails for Groundbreaking Ideas
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribe
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using transcription software and may not reflect the exact words used in the podcast.
SUMMARY KEYWORDS
life stories, personal documentaries, legacy, video storytelling, capturing memories, documentary film, family history, emotional storytelling, nonverbal communication, archival footage, two-camera interview, photography, cinematography, preserving memories, storytelling philosophy, intergenerational connection, empathy, relationships, self-reflection, unsung heroes, audio-visual legacy, life story spotlight, nomination process, everyday heroes, pandemic impact, digital age, documenting lives, life story website, preserving family stories, legacy preservation
SPEAKERS
Oli Cohen, Stuart Webb
Stuart Webb [00:00:30]:
Hi, and welcome back to It's Not Rocket Science five questions over coffee. I have my coffee here with me. I've probably had too much of that so far this morning, so I'm likely to be hot. Very well hopped up. And I'm delighted to be joined today by Ollie Cohen. Ollie is a cinematographer and photographer, but more importantly today he's here to talk to us about the his founding of a company called Life Stories or a product called Life Stories. Life Stories is a way that people can tell their story and capture it. And I think this is a fascinating idea.
Stuart Webb [00:01:07]:
I think it's something that more people should know about. Hence, Ollie is here with us today. So, Ollie, welcome to It's Not Rocket Science, five questions over coffee.
Oli Cohen [00:01:17]:
Thank you so much for having me. Great to be here.
Stuart Webb [00:01:21]:
So, I mean, you've had a a fascinating story, your yourself, but what is it what is it you're trying to do? How is it you're trying to reach out and and help people with this idea of life stories, and the the content that that comes with that?
Oli Cohen [00:01:38]:
So, well, life story is about turning people's lives into documentaries. There's the the basic thinking that everyone's got a an interesting story to tell. It isn't fame that makes somebody have, you know, worthy of documentary. People all have, valuable stories that are significant to their loved ones. Yeah. There seems to be a disconnect or certainly there's a lack of, opportunity for people to have their lives turn into documentaries. And, you know, we live in this digital age, and so video, is a very accessible medium.
Stuart Webb [00:02:17]:
Okay.
Oli Cohen [00:02:17]:
So the idea is we turn people's lives into documentaries, which is a two camera interview, intercut with photographs, archive footage, and and music.
Stuart Webb [00:02:29]:
I think it's a I think it's a truly brilliant idea. I mean, a lot of people have sort of done this for themselves, but, I mean, I guess the problem that that we would all say is, you know, one, it's very difficult to interview yourself, but, also, none of us are particularly good at the editing something to make it look right. Have you seen people do this? And, frankly, it doesn't quite tell the story in the way that you go, I just know I could do a better job.
Oli Cohen [00:02:58]:
I don't know if people try to do it themselves. What, I am aware of are people getting their lives turned into books, and there's quite a few, operators in that in the sort of legacy space. And, you know, that's great. But my thinking was that so much of the emotional nuance gets lost when words get put on into, onto the script. And, you know, when you hear somebody's somebody speaking, there's a lot more powerful. There's so much more emotional information there that's that affects you as a as a listener. And, you know, but we're not just recording we're not just doing podcasts at Live Stories. We we're creating films, and so much communication is nonverbal.
Oli Cohen [00:03:48]:
It's in the body language. It's in the face of expressions. It's in the little twinkle in people's eyes. And I think that, through film, there's a lot more potential to capture the essence of somebody compared to just turning their life into a book. And I kind of I thought there's not when I was when I set the the the company up, there there didn't seem to be many people doing it. And it was something that I wish that I had done myself, not for me, but for for my sister. Yeah. That's the the origin story of why I set it up.
Oli Cohen [00:04:21]:
My sister, unfortunately, passed away not that long ago. And at the time, I was living in LA. And I, you know, I rushed. I got, you know, immediately within twenty four hours when I heard the news. I I got some documentary film equipment together and got on a plane back to The UK to try to capture her life on film, thinking mainly that this would benefit my, nephew, her son, who was only seven years old at the time. Because I thought he's never gonna be able to see his mother from an adult perspective. So I thought this is this is something that I can do to add value to this awful situation. That is sort of be a wonderful thing to be able to to get my my sister's life, on on film documented.
Oli Cohen [00:05:05]:
But I wasn't able to do it because of the pandemic. I wasn't able to visit her in hospital, and, it was a missed opportunity. And it was, you know, really, really sad. And, I just thought this is this is something that I'd like to be able to offer to other people. You know, that's that was the the, the beginnings of the idea.
Stuart Webb [00:05:27]:
I'm sorry to hear about that story, but I mean, it's a wonderful illustration of the fact that you don't leave these things until it's too late, do you? You do it now because none of us can really count on tomorrow or next week. We have matters outside of our control.
Oli Cohen [00:05:45]:
Exactly. Yeah. There's, there's that idea of, like, that concept of you you don't know you don't know what you've got until it's gone. Yes. Yes. And, you know, it's easy to sort of think well, well, I it's easy to not to not want to think about it at all or to put it off. Yeah. But Well I you know?
Stuart Webb [00:06:11]:
Great that there are people like you, on the at the moment trying to address this problem. Do you have a a a valuable, a piece of advice or or or offer that you have that you can you can bring to the audience at the moment?
Oli Cohen [00:06:28]:
Well, on on the life stories website, which is, lifestories.media, On the homepage, if you scroll down, there's this thing we're doing, called life stories spotlight. And with that, we you know, with this with that spotlight feature, we'll be we're encouraging everybody to think about who is it in who who in your life do you feel has, a story that, or just, you know, a life story that you would like to to document. And, and and then, you know, this could be a loved one, but it could be anybody you know. Somebody who who you have some respect for, because of something they're doing. It might be extraordinary, but it might just be not just it might be an an everyday an everyday hero, you know, and someone an unsung, hero, if you like. So what we what we're encouraging people to do is have a think who this person could be, get in touch with us, and and then we will select a particular story that we think is worthwhile documenting, and we will cover all of the the costs and the production ourselves. So it's something we encourage people to think about, who would you like to nominate?
Stuart Webb [00:07:45]:
If you didn't catch that, website, the the the the link will be in our vault where we put all of the content of these these, these podcasts. So if you go to www.systemise, s y s t e m I s e, Me forward / free - stuff, you will see a link to Ollie's website and details of that, in that in that vault, and you will be able to access that from there. Ollie, you've got a fascinating history. You've been a city photographer and photographer, as we've said, with some really impressive stuff being shown across the world. You've told us the story of how you sort of got here. Are there other stories that you've captured as part of this, a part of this project which which have made you realize just how valuable it is to to have this content available for documenting lives, even if it's not lives that are past, but lives that are ongoing?
Oli Cohen [00:08:44]:
Yeah. Well, thanks for asking. The there are a lot of, a lot of surprising, things that happen when you make a film about someone's life because they they can sometimes unlock I mean, I'm I I don't wanna I don't need to be like therapy sessions, but they can sometimes unlock, emotions in, that they that people have kind of, not wanted to talk about. You know? Because in with family stories, you know, this is something that's occurred to me. When a child asked an adult a question about that adult's life, you know, children are quite inquisitive. The adult gives them a very, you know, child friendly watered down version of what actually happened. And then that those stories sort of get a bit cemented and stuck. But then when when you go to make a life story film about somebody, and you ask them certain questions or particular questions about their, about what it was like for them growing up at that place at that time.
Oli Cohen [00:09:49]:
And on these situations, sometimes, things can, they can show a vulnerable people can show a vulnerability, that they haven't shown to their children before. So the generation below get to see their parents or their grandparents with, a new perspective, which is which can, help bridge the generational divide, which I find a, you know, I I find that such a a powerful thing, helping because because ultimately life story is is about it's connected people through stories to help people feel more connected with each other and particularly with the their loved ones. But as well as that, people who are answering their questions, they they, often have certain realizations themselves. Yes. Yeah. Because we, you know, we all we all have this need to be appreciated, to be listened to, to be heard, to be seen, to be appreciated. So there's some in the process of doing that, that you can tell that people really enjoy it. They really benefit from doing it, and they get to sometimes look at their own lives in a slightly different perspective and kind of think, actually, you know, I've done alright.
Oli Cohen [00:11:05]:
You know? Because we I think a lot of us feel really critical of ourselves. But when you look back and think, you know what I did, I did do, okay. I've got through this and I've done pretty well. And I don't have, loads of regrets. A lot of people say they they don't regret the decisions they made, which I often find yeah, an interesting bit of a confusing thing to me, but it's, you know, it's the process gives people new perspective on themselves.
Stuart Webb [00:11:33]:
Yeah. Brilliant. Brilliant. Ali, I'm I'm very aware that I've asked you questions that I'm sure you think at the moment are sort of you know fairly softball questions that really haven't sort of gone to the heart of the matter. But there must be one question that you think well he's forgotten to really sort of nail the killer question. So as I've, as I'm thinking about this, I'm gonna suggest that you try and ask me what is the killer question I should have asked you, and then, obviously, you will have to answer it for us because you already know the answer. Well,
Oli Cohen [00:12:12]:
there's the questions about, the the sort of philosophy behind life stories. And so you could you could ask you could ask me that. And, I I can I can just answer that if you if you like? The there's a few things that stick out. There's the line from, Joan Didion, who she said, we tell us we tell ourselves stories, in order to live. And I think that's the line. So stories help us make sense of the world, and they encourage empathy with each other. So that's really very much aligned with the sort of the thinking behind life stories. And similarly, I'm a big fan of Esther Perel, and one of her sound bites is that the the quality of, our relationships determine the quality of our lives.
Oli Cohen [00:13:16]:
So with life stories, we we you know, obviously, it's about preserving memories. But ultimately, it's more about deepening our relationships with people. So, yeah, that and and stuff we've already talked about about this the the impermanence of of things. These are the the key sort of philosophies or the the the thinking behind life stories.
Stuart Webb [00:13:48]:
Brilliant. Oliver, thank you so much for spending a few minutes with us. I'm just going to make a short appeal after hearing frankly about the fact that relationships are so critical, stories are so critical to our well-being. If you would like to hear more about things like this where we speak to some really groundbreaking thinkers and some people doing some very different stuff, and I love meeting these people. You should wanna meet them as well. You should wanna get onto the newsletter list. So come to www.systemize, that's systemise,.me/subscribe. Just fill in short form.
Stuart Webb [00:14:32]:
It just asks you for your email address and your first name just so that I can send you something a little bit more personalized than hey. And you will get an email from me telling you about some of the really groundbreaking thinkers coming up with such brilliant ideas, in the next week or so, on this, live stream. Oliver, I just want to thank you for spending a few minutes with us today talking about what I think is a really, you know, we don't think enough about the fact that, you know, as somebody who is ordinary I have got stories, I have got things that people might be interested in hearing, and those stories bring a better connection which inevitably is a healthier life altogether. So thank you for just bringing that to us and I I hope that people get on to the to the vault and have a look at that, that that story that you told us, the the where you can go and actually capture some of those really brilliant brilliant, brilliant stories from other people. Thank you for for being here.
Oli Cohen [00:15:31]:
Thank you so much for having me on. Great to talk to you.
By The Complete Approach5
55 ratings
Who is Oli?
Oli Cohen is a documentarian dedicated to transforming ordinary lives into compelling narratives. Driven by the belief that everyone has an interesting story to share, Oli focuses not on fame, but on the intrinsic value of personal experiences. Recognizing the digital age's potential to democratize storytelling through accessible video technology, Oli bridges the gap between people's everyday stories and the wider audience they deserve. By capturing the essence of individual lives, Oli underscores the importance of personal history and its significance to loved ones everywhere.
Key Takeaways
00:00 "Live Storytelling vs. Written Legacy"
06:28 Life Stories Spotlight Feature
09:49 Bridging Generations Through Vulnerability
12:12 The Philosophy Behind Life Stories
14:32 Personalized Emails for Groundbreaking Ideas
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribe
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
————————————————————————————————————————————-
Transcript
Note, this was transcribed using transcription software and may not reflect the exact words used in the podcast.
SUMMARY KEYWORDS
life stories, personal documentaries, legacy, video storytelling, capturing memories, documentary film, family history, emotional storytelling, nonverbal communication, archival footage, two-camera interview, photography, cinematography, preserving memories, storytelling philosophy, intergenerational connection, empathy, relationships, self-reflection, unsung heroes, audio-visual legacy, life story spotlight, nomination process, everyday heroes, pandemic impact, digital age, documenting lives, life story website, preserving family stories, legacy preservation
SPEAKERS
Oli Cohen, Stuart Webb
Stuart Webb [00:00:30]:
Hi, and welcome back to It's Not Rocket Science five questions over coffee. I have my coffee here with me. I've probably had too much of that so far this morning, so I'm likely to be hot. Very well hopped up. And I'm delighted to be joined today by Ollie Cohen. Ollie is a cinematographer and photographer, but more importantly today he's here to talk to us about the his founding of a company called Life Stories or a product called Life Stories. Life Stories is a way that people can tell their story and capture it. And I think this is a fascinating idea.
Stuart Webb [00:01:07]:
I think it's something that more people should know about. Hence, Ollie is here with us today. So, Ollie, welcome to It's Not Rocket Science, five questions over coffee.
Oli Cohen [00:01:17]:
Thank you so much for having me. Great to be here.
Stuart Webb [00:01:21]:
So, I mean, you've had a a fascinating story, your yourself, but what is it what is it you're trying to do? How is it you're trying to reach out and and help people with this idea of life stories, and the the content that that comes with that?
Oli Cohen [00:01:38]:
So, well, life story is about turning people's lives into documentaries. There's the the basic thinking that everyone's got a an interesting story to tell. It isn't fame that makes somebody have, you know, worthy of documentary. People all have, valuable stories that are significant to their loved ones. Yeah. There seems to be a disconnect or certainly there's a lack of, opportunity for people to have their lives turn into documentaries. And, you know, we live in this digital age, and so video, is a very accessible medium.
Stuart Webb [00:02:17]:
Okay.
Oli Cohen [00:02:17]:
So the idea is we turn people's lives into documentaries, which is a two camera interview, intercut with photographs, archive footage, and and music.
Stuart Webb [00:02:29]:
I think it's a I think it's a truly brilliant idea. I mean, a lot of people have sort of done this for themselves, but, I mean, I guess the problem that that we would all say is, you know, one, it's very difficult to interview yourself, but, also, none of us are particularly good at the editing something to make it look right. Have you seen people do this? And, frankly, it doesn't quite tell the story in the way that you go, I just know I could do a better job.
Oli Cohen [00:02:58]:
I don't know if people try to do it themselves. What, I am aware of are people getting their lives turned into books, and there's quite a few, operators in that in the sort of legacy space. And, you know, that's great. But my thinking was that so much of the emotional nuance gets lost when words get put on into, onto the script. And, you know, when you hear somebody's somebody speaking, there's a lot more powerful. There's so much more emotional information there that's that affects you as a as a listener. And, you know, but we're not just recording we're not just doing podcasts at Live Stories. We we're creating films, and so much communication is nonverbal.
Oli Cohen [00:03:48]:
It's in the body language. It's in the face of expressions. It's in the little twinkle in people's eyes. And I think that, through film, there's a lot more potential to capture the essence of somebody compared to just turning their life into a book. And I kind of I thought there's not when I was when I set the the the company up, there there didn't seem to be many people doing it. And it was something that I wish that I had done myself, not for me, but for for my sister. Yeah. That's the the origin story of why I set it up.
Oli Cohen [00:04:21]:
My sister, unfortunately, passed away not that long ago. And at the time, I was living in LA. And I, you know, I rushed. I got, you know, immediately within twenty four hours when I heard the news. I I got some documentary film equipment together and got on a plane back to The UK to try to capture her life on film, thinking mainly that this would benefit my, nephew, her son, who was only seven years old at the time. Because I thought he's never gonna be able to see his mother from an adult perspective. So I thought this is this is something that I can do to add value to this awful situation. That is sort of be a wonderful thing to be able to to get my my sister's life, on on film documented.
Oli Cohen [00:05:05]:
But I wasn't able to do it because of the pandemic. I wasn't able to visit her in hospital, and, it was a missed opportunity. And it was, you know, really, really sad. And, I just thought this is this is something that I'd like to be able to offer to other people. You know, that's that was the the, the beginnings of the idea.
Stuart Webb [00:05:27]:
I'm sorry to hear about that story, but I mean, it's a wonderful illustration of the fact that you don't leave these things until it's too late, do you? You do it now because none of us can really count on tomorrow or next week. We have matters outside of our control.
Oli Cohen [00:05:45]:
Exactly. Yeah. There's, there's that idea of, like, that concept of you you don't know you don't know what you've got until it's gone. Yes. Yes. And, you know, it's easy to sort of think well, well, I it's easy to not to not want to think about it at all or to put it off. Yeah. But Well I you know?
Stuart Webb [00:06:11]:
Great that there are people like you, on the at the moment trying to address this problem. Do you have a a a valuable, a piece of advice or or or offer that you have that you can you can bring to the audience at the moment?
Oli Cohen [00:06:28]:
Well, on on the life stories website, which is, lifestories.media, On the homepage, if you scroll down, there's this thing we're doing, called life stories spotlight. And with that, we you know, with this with that spotlight feature, we'll be we're encouraging everybody to think about who is it in who who in your life do you feel has, a story that, or just, you know, a life story that you would like to to document. And, and and then, you know, this could be a loved one, but it could be anybody you know. Somebody who who you have some respect for, because of something they're doing. It might be extraordinary, but it might just be not just it might be an an everyday an everyday hero, you know, and someone an unsung, hero, if you like. So what we what we're encouraging people to do is have a think who this person could be, get in touch with us, and and then we will select a particular story that we think is worthwhile documenting, and we will cover all of the the costs and the production ourselves. So it's something we encourage people to think about, who would you like to nominate?
Stuart Webb [00:07:45]:
If you didn't catch that, website, the the the the link will be in our vault where we put all of the content of these these, these podcasts. So if you go to www.systemise, s y s t e m I s e, Me forward / free - stuff, you will see a link to Ollie's website and details of that, in that in that vault, and you will be able to access that from there. Ollie, you've got a fascinating history. You've been a city photographer and photographer, as we've said, with some really impressive stuff being shown across the world. You've told us the story of how you sort of got here. Are there other stories that you've captured as part of this, a part of this project which which have made you realize just how valuable it is to to have this content available for documenting lives, even if it's not lives that are past, but lives that are ongoing?
Oli Cohen [00:08:44]:
Yeah. Well, thanks for asking. The there are a lot of, a lot of surprising, things that happen when you make a film about someone's life because they they can sometimes unlock I mean, I'm I I don't wanna I don't need to be like therapy sessions, but they can sometimes unlock, emotions in, that they that people have kind of, not wanted to talk about. You know? Because in with family stories, you know, this is something that's occurred to me. When a child asked an adult a question about that adult's life, you know, children are quite inquisitive. The adult gives them a very, you know, child friendly watered down version of what actually happened. And then that those stories sort of get a bit cemented and stuck. But then when when you go to make a life story film about somebody, and you ask them certain questions or particular questions about their, about what it was like for them growing up at that place at that time.
Oli Cohen [00:09:49]:
And on these situations, sometimes, things can, they can show a vulnerable people can show a vulnerability, that they haven't shown to their children before. So the generation below get to see their parents or their grandparents with, a new perspective, which is which can, help bridge the generational divide, which I find a, you know, I I find that such a a powerful thing, helping because because ultimately life story is is about it's connected people through stories to help people feel more connected with each other and particularly with the their loved ones. But as well as that, people who are answering their questions, they they, often have certain realizations themselves. Yes. Yeah. Because we, you know, we all we all have this need to be appreciated, to be listened to, to be heard, to be seen, to be appreciated. So there's some in the process of doing that, that you can tell that people really enjoy it. They really benefit from doing it, and they get to sometimes look at their own lives in a slightly different perspective and kind of think, actually, you know, I've done alright.
Oli Cohen [00:11:05]:
You know? Because we I think a lot of us feel really critical of ourselves. But when you look back and think, you know what I did, I did do, okay. I've got through this and I've done pretty well. And I don't have, loads of regrets. A lot of people say they they don't regret the decisions they made, which I often find yeah, an interesting bit of a confusing thing to me, but it's, you know, it's the process gives people new perspective on themselves.
Stuart Webb [00:11:33]:
Yeah. Brilliant. Brilliant. Ali, I'm I'm very aware that I've asked you questions that I'm sure you think at the moment are sort of you know fairly softball questions that really haven't sort of gone to the heart of the matter. But there must be one question that you think well he's forgotten to really sort of nail the killer question. So as I've, as I'm thinking about this, I'm gonna suggest that you try and ask me what is the killer question I should have asked you, and then, obviously, you will have to answer it for us because you already know the answer. Well,
Oli Cohen [00:12:12]:
there's the questions about, the the sort of philosophy behind life stories. And so you could you could ask you could ask me that. And, I I can I can just answer that if you if you like? The there's a few things that stick out. There's the line from, Joan Didion, who she said, we tell us we tell ourselves stories, in order to live. And I think that's the line. So stories help us make sense of the world, and they encourage empathy with each other. So that's really very much aligned with the sort of the thinking behind life stories. And similarly, I'm a big fan of Esther Perel, and one of her sound bites is that the the quality of, our relationships determine the quality of our lives.
Oli Cohen [00:13:16]:
So with life stories, we we you know, obviously, it's about preserving memories. But ultimately, it's more about deepening our relationships with people. So, yeah, that and and stuff we've already talked about about this the the impermanence of of things. These are the the key sort of philosophies or the the the thinking behind life stories.
Stuart Webb [00:13:48]:
Brilliant. Oliver, thank you so much for spending a few minutes with us. I'm just going to make a short appeal after hearing frankly about the fact that relationships are so critical, stories are so critical to our well-being. If you would like to hear more about things like this where we speak to some really groundbreaking thinkers and some people doing some very different stuff, and I love meeting these people. You should wanna meet them as well. You should wanna get onto the newsletter list. So come to www.systemize, that's systemise,.me/subscribe. Just fill in short form.
Stuart Webb [00:14:32]:
It just asks you for your email address and your first name just so that I can send you something a little bit more personalized than hey. And you will get an email from me telling you about some of the really groundbreaking thinkers coming up with such brilliant ideas, in the next week or so, on this, live stream. Oliver, I just want to thank you for spending a few minutes with us today talking about what I think is a really, you know, we don't think enough about the fact that, you know, as somebody who is ordinary I have got stories, I have got things that people might be interested in hearing, and those stories bring a better connection which inevitably is a healthier life altogether. So thank you for just bringing that to us and I I hope that people get on to the to the vault and have a look at that, that that story that you told us, the the where you can go and actually capture some of those really brilliant brilliant, brilliant stories from other people. Thank you for for being here.
Oli Cohen [00:15:31]:
Thank you so much for having me on. Great to talk to you.