fIVE Startup Stories

In this episode Lisa and I talk about her double role as a female founder and DBA (Doctor Degree Business Administration) student. Naked Minds is an expert network for digital transformation projects, ‘shaking up’ the classical consultancy area. From her motivation to the challenges, failures, fears and ups and downs, but also to what ‘being an entrepreneur’ means for Lisa, this episode is the perfect inspiration for you whether you think about starting your own business or a DBA program.

Jesango is an all-female start-up team of 3 co-founders in the field of consumer goods and e-commerce. They are dedicated to ‘create a fair future together’ by making beautiful, yet fair fashion easily accessible to everyone. To date, about 6% of all female founder teams start their business with ≥ 3 co-founders, in comparison to 41% of male teams. However, especially in the early stages of venture creation, additional people represent important resources that create “decisive momentum for growth” (FFM, 2020, p. 34). This interesting talk with the two co-founders highlights their motivation, paths and why despite hurdles and failures they think that ‘starting a business’ is the right way to not only talk about change, but actually make change happen!