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Five Website Mistakes That Are Costing You Clients Every Single Week
When did you last look at your website the way a stranger would?
Not as the person who built it. Not as the person who knows what every page means and where everything lives. But as someone who has never heard of your business before, landed on your homepage with a problem to solve, and has about three seconds to decide whether you are worth their time.
Because that is exactly what your potential clients are doing every single day.
And most business owners have no idea what that experience actually feels like. Because they are too close to it. They see what they intended. Not what a stranger actually experiences.
Leanne Cohens of Marketing Leap just spent four days rebuilding her own website from the ground up. And in that process she found every mistake she sees business owners make repeatedly. The things that look fine on the surface. The things that feel right when you are inside the business. But that are quietly, invisibly costing you clients every single week.
This episode is what she found. And what you can do about it.
What you will learn
Key quotes
"The difference between a website that converts and one that doesn't is never the design. It is always the strategy behind it."
"Your website is your hardest working, always available, never sick, never having a bad day salesperson."
"A page that ranks well but doesn't convert is worse than useless."
"Bots can create content. Only humans create trust."
"Fix the bucket first."
Timestamps
00:00 Three-second reality check
01:19 Why strategy beats design
03:16 Your website is a salesperson
05:20 2026 higher intent visitors
07:53 Mistake one: client first
09:09 Mistake two: one clear CTA
10:19 Mistake three: stand-out copy
11:35 Mistake four: humans over SEO
12:50 Mistake five: trust evidence
14:10 AI-built sites hidden risk
18:42 What converts in 2026
19:50 How Marketing Leap helps
20:40 Fix the leaking bucket
21:11 Next episode: email list
22:26 Final thanks and subscribe
If this episode made you look at your own website differently, that is a good sign. The fastest way to find out exactly where yours is leaking leads is a VIP Strategy Intensive. Four focused hours where we look at your current site through the eyes of your ideal client, identify exactly where it is costing you enquiries, and build a clear prioritised action plan you can implement immediately. AI prompts built in throughout.
👉 Book your VIP Strategy Intensive ($995): digitalsuccess.global/vip-planning
👉 Start with a Strategy Session ($397): MarketingLeap/marketing-strategy-session
👉 Enquire about Fractional CMO support: marketingleap.net
Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode.
If you enjoyed this please Subscribe & Take the Marketing Leap today...
Follow Marketing Leap:
Facebook | LinkedIn | YouTube | Instagram | Pinterest
View all episodes
By Marketing LeapWhen did you last look at your website the way a stranger would?
Not as the person who built it. Not as the person who knows what every page means and where everything lives. But as someone who has never heard of your business before, landed on your homepage with a problem to solve, and has about three seconds to decide whether you are worth their time.
Because that is exactly what your potential clients are doing every single day.
And most business owners have no idea what that experience actually feels like. Because they are too close to it. They see what they intended. Not what a stranger actually experiences.
Leanne Cohens of Marketing Leap just spent four days rebuilding her own website from the ground up. And in that process she found every mistake she sees business owners make repeatedly. The things that look fine on the surface. The things that feel right when you are inside the business. But that are quietly, invisibly costing you clients every single week.
This episode is what she found. And what you can do about it.
What you will learn
Key quotes
"The difference between a website that converts and one that doesn't is never the design. It is always the strategy behind it."
"Your website is your hardest working, always available, never sick, never having a bad day salesperson."
"A page that ranks well but doesn't convert is worse than useless."
"Bots can create content. Only humans create trust."
"Fix the bucket first."
Timestamps
00:00 Three-second reality check
01:19 Why strategy beats design
03:16 Your website is a salesperson
05:20 2026 higher intent visitors
07:53 Mistake one: client first
09:09 Mistake two: one clear CTA
10:19 Mistake three: stand-out copy
11:35 Mistake four: humans over SEO
12:50 Mistake five: trust evidence
14:10 AI-built sites hidden risk
18:42 What converts in 2026
19:50 How Marketing Leap helps
20:40 Fix the leaking bucket
21:11 Next episode: email list
22:26 Final thanks and subscribe
If this episode made you look at your own website differently, that is a good sign. The fastest way to find out exactly where yours is leaking leads is a VIP Strategy Intensive. Four focused hours where we look at your current site through the eyes of your ideal client, identify exactly where it is costing you enquiries, and build a clear prioritised action plan you can implement immediately. AI prompts built in throughout.
👉 Book your VIP Strategy Intensive ($995): digitalsuccess.global/vip-planning
👉 Start with a Strategy Session ($397): MarketingLeap/marketing-strategy-session
👉 Enquire about Fractional CMO support: marketingleap.net
Subscribe to the Digital Success for Business Podcast on your favourite platform so you never miss an episode.
If you enjoyed this please Subscribe & Take the Marketing Leap today...
Follow Marketing Leap:
Facebook | LinkedIn | YouTube | Instagram | Pinterest