In a world obsessed with 3-second scrolls, fleeting Reels, and AI-generated everything, podcasting has become one of the most reliable ways to build visibility and trust that actually compounds over time.

Whether you're building a brand, growing a service-based business, or trying to generate consistent leads, podcasting is the long-game strategy most founders are overlooking.

Why podcasting outperforms short-form content for long-term brand growth

The psychology behind voice, connection, and trust

How podcast episodes become evergreen visibility assets

The real reason podcast listeners convert faster than social followers

How to repurpose one episode into a month of content (the Marketing Leap method)

Why “influencer culture” is dying — and why expert authority now wins

How to use your podcast as a strategic funnel, not just another channel

“Your voice is your secret sauce — don’t outsource the one thing that builds real connection.”

“Trust doesn’t start at the checkout — it starts with your voice in someone’s ear.”

“Your podcast isn’t content — it’s your strategy, your sales funnel, and your authority all rolled into one.”

00:00 — Introduction: Why podcasting is more powerful than ever

Podcasting works because it gives you what social media can’t: time, trust, and deep connection. If you're ready to turn your ideas into influence — and build a content engine that supports your entire marketing strategy — Marketing Leap can help.

👉 Book your Strategy Session: https://marketingleap.net

P.S. If you enjoy the show, please follow, rate, and subscribe on your favourite platform — and hit Subscribe on YouTube for the full video version each Saturday.

✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

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The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy.

In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Christmas campaign yet.

How Gen Z, Millennials, and Gen X shop and make decisions differently this Christmas

Why discovery now starts on TikTok and Instagram ... not Google

How to align your social content, ads, and funnels for each generation

The right way to prepare for Black Friday and Christmas promotions

How to finish the year strong with strategy, not stress

“If you’re throwing up posts hoping for last-minute sales, you’ve already lost the race.”

“Connection is the new conversion — and that starts long before the checkout page.”

“You don’t need more content; you need the right content at the right time for the right people.”

00:00 – Introduction: The New Christmas Countdown

The end of the year isn’t the time to scramble — it’s the time to strategise.

✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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AI can start the conversation — but only you can keep it human.

• The right way to use conversational AI tools like ManyChat & Meta Messaging

00 : 00 – Introduction: Why “human-first” automation wins

Smart funnels don’t just automate — they connect.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

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Overnight success is a myth. In this episode, Leanne Cohens, Founder of Marketing Leap, shares the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, Leanne reflects on the timeless principles that have stood the test of time: consistency, clarity, and human connection.

You’ll hear personal lessons, client stories, and practical insights on how to play the long game — no gimmicks, no hype — just authentic marketing that compounds over time and creates lasting results.

✅ Why “overnight success” is a myth (and how to build real momentum)

Marketing is a marathon, not a sprint. The brands that win aren’t the ones chasing trends — they’re the ones that show up with clarity, consistency, and purpose.

If you’re ready to stop the “start-and-stop” chaos and build a marketing system that compounds over time, that’s what we do here at Marketing Leap.

👉 Book your VIP Intensive: 90-Day Content Roadmap → marketingleap.net/vip-planning

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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Funnels fail not at the start but between steps — this episode shows you how to fix funnel leaks and convert more leads.

Most business owners don’t have a lead generation problem — they have a follow-up, nurture, or conversion problem. If your marketing stops at the click, you don’t have a funnel… you’ve got a leaky pipe.

In this episode, I share how to fix the gaps that are costing you clients. You’ll learn how to follow up faster, nurture smarter, and use tools like ManyChat and Meta’s AI messaging to boost conversions without losing the human touch.

00:00 – Introduction: Identifying the real problem

Most businesses don’t need more leads. They need better systems to nurture and convert the leads they already have.

If you’re ready to stop wasting opportunities and want a funnel that works end-to-end, Marketing Leap can help.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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With AI content flooding every platform, standing out is no longer about visibility—it’s about credibility. In this episode, Leanne uncovers how to build lasting trust and influence in a world saturated with machine-made marketing.

You'll learn why human-first content matters more than ever, how to close the trust gap created by AI, and the exact strategies that help real businesses grow their influence by being real.

Tired of sounding like everyone else online?

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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Tired of being the best-kept secret in your industry?

In this episode, we unpack exactly how to build authority and become the go-to expert in your space — without shouting louder or posting non-stop. You’ll learn how to craft a clear personal brand, create content that builds trust, and strategically show up where it counts.

If you're ready to stop blending in and start being recognised for your expertise, this one's for you. Whether you’re a solo founder, agency owner, or growing business, this episode will give you the exact steps we use at Marketing Leap to help clients build brands that attract, convert, and grow.

✅ What You’ll Learn / Key Takeaways:

Why authority is essential in today’s digital landscape — and how to earn it

The difference between being an expert and being the go-to expert

How to build a consistent personal brand that reflects your values and expertise

The 7 core steps to build trust and credibility that converts into business

How to integrate AI tools without losing your voice

Practical ways to share value, collaborate, and create lasting influence

Key Quotes:

“Authority isn’t given. It’s earned — through consistent action, clear messaging, and the courage to show up.”

“If your message is muddy, your audience won’t trust you — or remember you.”

“Facts tell. Stories sell. Results speak louder than opinions.”

“You don’t need to be everywhere. You need to show up consistently where your audience is.”

“AI tools should amplify your voice, not replace it.”

Timestamps:

00:00 – Introduction: The Importance of Online Authority

01:24 – Building a Personal Brand

02:04 – Clear and Consistent Messaging

03:51 – Developing a Unique Point of View

04:41 – Sharing Knowledge Generously

05:58 – Creating Original Content and Lead Magnets

07:09 – Consistency Across Platforms

08:28 – Collaborating and Engaging with Your Audience

11:23 – Leveraging AI Tools Effectively

12:21 – Recap and Final Thoughts

Ready to stop blending in and start standing out?

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?

This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey.

Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing how to plan content with purpose, stay consistent, and finally get measurable results.

The key difference between content marketing vs. content strategy

The biggest risks of creating content without a strategy

How to align content to your business goals and buyer journey

What types of content to create at each funnel stage

How to plan and batch content without burnout

Simple frameworks for consistent publishing

Real-world examples and content systems that work

“If you're publishing content without a strategy, you're basically shouting into the void and hoping someone hears you.”

“Every piece of content has a job to do — and that job should align with your business goals.”

“Consistency beats intensity. It’s not about posting every day — it’s about posting with purpose.”

00:00 – Introduction: The Importance of a Content Strategy

If you’re stuck in content chaos — posting just to post — this episode is your permission to pause and rebuild with purpose. Whether you need help creating your 90-day roadmap or want done-for-you content that aligns with your goals, Marketing Leap is here to help.

👉 Book your free strategy session now at marketingleap.net

🧭 Next episode: We're talking about building authority online — and how to use content to become the go-to expert in your industry. Don’t miss it!

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock.

Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this episode gives you the practical roadmap to make your website your hardest‑working asset.

The biggest mistakes small businesses make with their websites — and how to fix them

How to structure content so it works for both people and AI search engines

Why schema markup and internal linking are now critical for visibility

How to turn product and blog pages into conversion powerhouses

Real‑world examples of websites transformed into lead‑generating machines

How Marketing Leap streamlines websites, tech stacks, and content strategies for measurable results

“Your website should be working harder than any other marketing tool you own — 24/7.”

“If your website isn’t answering your audience’s questions and guiding them to take action, it’s not doing its job.”

“AI can’t use what it can’t understand — structure and clarity are now non‑negotiable.”

00:00 – Introduction: Is Your Website Working for You?

📣 If your website isn’t generating leads or sales, it’s time to change that. Book a Website Strategy Session with Marketing Leap and discover exactly what’s holding your site back — and how to turn it into a 24/7 marketing asset that attracts, engages, and converts.

If you want to learn more about Descript as mentioned in this episode click here: https://get.descript.com/6j2c3jivcay4

🎧 Listen now, or visit marketingleap.net to book your strategy session. https://marketingleap.net

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you.

Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhelmed tech stack), and explains how to simplify your setup with platforms that actually work for you. From websites and CRMs to social media schedulers and analytics, you’ll get a streamlined roadmap to reclaim your time, cut costs, and finally see results.

“You didn’t start your business to become a full-time tech manager—your tools should support your growth, not slow it down.”

00:00 – Introduction: Are You Using the Right Marketing Tools?

📣 Ready to Simplify Your Marketing Tech?

🎧 Listen now, or visit marketingleap.net to book your strategy session.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

If you enjoyed this, please Subscribe & Take the Marketing Leap today!

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