No, we're not analysing canine treats (maybe a thought for another pod) but looking at the significance of the good old telephone in independent practice. Who else better to provide some "tell it as it is" food for thought, backed up with latest data, than the founder of Onswitch - ALISON LAMBERT.
A Yorkshire farmer’s daughter, Alison qualified from Liverpool University in 1989. She worked in practice for several years before pursuing a career with Hills Pet Nutrition and MARS, discovering the customer experience passion that her award-winning company, Onswitch, is renowned for today. Established in 2001, the business promotes customer-centred practice so pets, horses and livestock receive better care; providing research, marketing, CPD and business consultancy with an effective, innovative, straight-talking and client-led approach.
Alison is published widely, regularly speaks at key international veterinary congresses and events, and was given the AVA’s Veterinary Business Thought Leader award in 2019 and the RCVS Impact award in 2021.