What if your business isn't actually selling what you think it's selling?

In this episode, Creative Producer Kelvin Ochoa joins Tavious to unpack the single skill most brands overlook: storytelling. Not the buzzword version, but storytelling as a business tool that moves people to act. Kelvin shares how he helped a home care brand hit a 99% watch rate by letting families speak from the heart, why a battery supplier is really in the business of saving lives, and the costly mistake companies make when they script and control their own testimonials.

You'll also hear his honest take on AI: why it won't replace you, but someone who knows how to use it will, and how the brands winning right now are the ones using it to give customers more without cutting corners.

If you've ever struggled to communicate what makes your business valuable, this conversation will change how you talk about your work.

Kelvin Ochoa is a Los Angeles-based Creative Producer and Video Production leader with over nine years of experience building content systems that drive real business results, starting his career as an intern and working his way up through every level of production. He specializes in corporate video, executive storytelling, and franchise-focused content, directing C-suite leaders and franchise executives on camera and earning a Web Excellence Award along the way. Known for blending creative vision with operational discipline, Kelvin is the kind of producer who doesn't just make great content, he builds the infrastructure that makes great content possible at scale.

Connect with Kelvin: https://www.linkedin.com/in/kelvin-ochoa-b7b705201?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Everyone chases wealth. Darren Fryer chased all three: health, wealth, and happiness. And he built a life by design instead of by default.

In Episode 8 of the Fix My Fees Podcast, host Preston sits down with longtime friend Darren Fryer for a wide-ranging conversation on biohacking, building wealth, and the mindset shifts that change everything. Darren dropped out of college to go all-in on entrepreneurship, generated multiple seven figures across the network marketing and wellness space, and now spends his time optimizing his health, protecting the beaches of Maui, and helping people level up their own lives.

If you're interested in personal development, biohacking, entrepreneurship, and designing a life on your own terms, this one's for you.

In this episode, we cover:

00:00 – Intro & catching up

01:00 – Protecting Maui's beaches & being the change

03:30 – The health, wealth & happiness trifecta

06:45 – Biohacking routines that actually stick (red light, PEMF, cold plunge, diet & more)

15:00 – From college dropout to multiple seven figures

20:00 – Bringing frequency therapy to the masses

26:00 – Ocean conservation & the long-term vision

31:00 – Mentorship, personal development & key takeaways

38:00 – Programming your subconscious mind

50:00 – One-liner takeaways that changed everything

1:00:00 – Final takeaway: be the change you want to see

🎙️ The Fix My Fees Podcast — conversations on health, wealth, happiness, and building a life by design.

👉 Subscribe for new episodes.

#FixMyFees #Biohacking #PersonalDevelopment

Matt Watson spent over 11 years at Nike before leaving in 2012 to be with his dying father and his soon-to-be-born first child.

What started as one freelance gig turned into a quarter million in revenue that first year, and 13 years later Watson Creative is one of Oregon's fastest growing companies, with work spanning pro sports teams, wineries, government, high-impact nonprofits, and a project he can't talk about yet that's been on the front page of CNN.

In this episode, Matt breaks down why clients don't actually hire him for logos, the surprising overlap between 49ers fans and luxury wine buyers, and why AI is a solid junior copywriter but nowhere close to replacing a senior one. He also shares the advice he gives every new entrepreneur: if you're in it for the money, you'll fold the first time the market dips.

If you're building something of your own, weighing the leap, or trying to figure out what actually separates a great agency from a forgettable one, this one's worth the listen.

Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email [email protected] to inquire about booking.

Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com to get started.

Ben Lund left Google at 36 to start Rise Marketing Group. Eight years later, he's running a full-service performance agency that's helped clients scale, get acquired, and land on Shark Tank.

In this episode, Ben unpacks why marketing only accelerates what's already working, how AI is reshaping search (including the cautionary tale of a site whose traffic collapsed from 5,000 visitors to nearly zero after Google flagged it as AI-generated), and why he'll fire a toxic client before burning out a great team member.

Whether you're weighing the leap into entrepreneurship or trying to make sense of AI in marketing, this one's worth a listen.

Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email [email protected] to inquire about booking.

Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com to get started.

Dan Austin has spent 30+ years building businesses in fintech, finance, e-commerce, and payments. He sits down with Tavious to share the mindset shifts that actually move the needle for owners and operators.

Inside: why imposter syndrome is really a giver vs taker problem, the one question that will change how you lead (define the leader you wish to be led by), why work-life balance is a myth, and the exact recipe Dan has used to triple revenue three different times.

If you're building something, grab a pen.

Jessica Taveras has been in digital marketing for 14 years, most of it working with lawyers and doctors at Foster Web Marketing. She's seen every shiny new tool come and go, and she has zero patience for businesses that blame marketing when the real problem is that nobody's answering the phone.

In this episode, Jessica breaks down why your website should be the hub of everything you do, how to actually define your ideal client (instead of marketing to the customers you hate), and what she calls "beta bait," the flood of half-baked AI tools everyone's pretending to be experts in. She also shares the single cheapest AI move most businesses could make today, and the story of her 13-year-old son clocking that the picture in her bathroom was AI-generated before she did.

Whether you've been burned by a marketing agency before or you're staring at the AI wave wondering where to even start, this one's worth the full listen.

What we get into: How Jessica fell into marketing straight out of college The fishing analogy that changes how you think about your website Why defining your avatar is the thing most businesses skip "Beta bait" and the AI hype cycle nobody's calling out SEO isn't dead, but answer engines are changing the game The operations problem most owners blame on marketing AI answering services and why missed calls are leaking money Keeping the human touch when everyone's posting AI slop Refreshing your AI prompts like you'd change your oil

Connect with Jessica: [email protected] fosterwebmarketing.com

Want to be on the podcast? Reach out to Tavious at [email protected]

Learn more about Fix My Fees at fixmyfees.com

#FixMyFees #RealLeadersRealStories #DigitalMarketing #AIForBusiness #SmallBusinessMarketing

Geoffrey Mason didn't take the straight path. And that's exactly what makes him one of the most well-rounded patent attorneys in the game.

From coding in sixth grade to biochemistry and philosophy at Harvard, to litigating bet-the-company patent cases at Sidley, Geoffrey eventually bet on himself and built Fast Patent Partner from the ground up.

In this episode of the Fix My Fees podcast, we get into what patent law actually is (and what it isn't), why having a patent doesn't mean you're protected, the real difference between patent prosecution and litigation, why big law firms keep their attorneys in narrow lanes, and how Geoffrey is combining his tech background with legal work in ways most attorneys can't.

If you're a founder, entrepreneur, or anyone sitting on intellectual property... this one's for you.

🔗 Fast Patent Partner: fastpatentpartner.com

Connect with Geoff:
www.linkedin.com/in/geoffrey-mason35

📌 Fix My Fees spotlights business owners and leaders across the country sharing real stories, wins, and lessons learned. New episodes 3x weekly. subscribe so you don't miss one.

What happens when you combine 700 human experts with cutting-edge AI? You get a competitive edge no big agency can replicate.

In the 2nd episode of the Fix My Fees podcast, Cam Brown, the CEO of Kingfish, breaks down exactly how his team uses AI to enhance creativity and strategy, without sacrificing the human judgment that actually moves the needle for clients.

Cam has seen it all, from the print era to the AI revolution, and his perspective on how to deploy AI strategically is something every agency owner and marketer needs to hear.

In this episode:

• How Cam went from print to AI leadership
• Why AI is a tool, not a replacement — and what that distinction really means
• How expert training elevates AI output beyond generic results
• Keeping your brand voice intact when using AI-generated content
• Scaling your business without losing quality or the human touch
  

Whether you're an agency owner, content creator, or marketer trying to stay ahead of the curve — this episode shows you what it looks like to lead the AI revolution with strategy, not shortcuts.

Subscribe to Fix My Fees for more conversations with leaders who are building smarter, not just faster.

Amy Sklar didn't just survive a male-dominated field. She redefined it.

As a pioneering family law attorney, Amy built a career grounded in authenticity, resilience, and an unapologetic commitment to showing up as herself. In this episode, she opens up about the real challenges she faced, the moments that tested her, and the mindset shifts that changed everything.

In this conversation, you'll learn:

• How to build unshakeable confidence when the room isn't designed for you

• What it takes to create a personal brand that earns genuine respect

• Why active participation in your industry accelerates your growth faster than anything else

• How to turn setbacks into strategic advantages

Amy's story is a masterclass for any woman navigating a high-stakes career, but her lessons hit hard regardless of industry or gender.

If you're ready to stop playing small and start leading with purpose, this episode is your blueprint.

Tune in. Take notes. Then go play your game at the highest level.
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Do you have lessons, stories, or wisdom to share?
We'd love to have you on the show.
Email [email protected] to inquire about booking.

Does your business accept credit card payments?
It takes 60 seconds to find out how much you could be saving on processing fees.
Visit fixmyfees.com to get started.