n this Being HUMN highlight, Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave.

They reveal:

• Why most websites lose customers instantly
• How to write messaging that resonates emotionally
• The secret to connecting with visitors in seconds
• Why clarity builds trust (and conversions)

👉 Learn more about building websites that connect and convert at gowithhumn.com