Get ready for a powerful conversation with Joe Cicero, entrepreneur, investor, and founder of The Yard, a reservation-based strength gym that is redefining what community-driven fitness looks like. With a background in economics, strategic consulting, and venture capital, Joe brings a rare blend of business strategy and athletic passion to the fitness industry.

In this episode, we explore Joe’s journey from collegiate football to consulting and private equity, and how those experiences shaped his vision for launching The Yard. He shares how his innovative model has flipped traditional gym economics by driving 86 percent year-over-year revenue growth and over 100 percent utilization of space.

Joe also walks us through the KPIs he tracks most closely to sustain that success, and how he’s built a culture centered on accountability, connection, and high performance. His transparency and humility reveal what it truly takes to build a thriving fitness business that stands out in a competitive landscape.

Whether you’re a gym owner, entrepreneur, or someone passionate about innovation and leadership, this episode will leave you with practical insights and inspiration to approach your work with both data and heart.

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