Churn is the silent killer in SaaS. In this episode, Gary Lafferty speaks with Nick Fogle, co-founder of Churnkey, about why most subscription-based businesses lose customers faster than they grow—and how to fix it.

You’ll learn:

• The psychology behind why users cancel

• How to stop involuntary churn (failed payments)

• Why personalized retention flows work better than generic ones

• What most founders miss about real LTV

For founders and CEOs of tech consultancies and SaaS companies looking to grow sustainably, this episode breaks down how to stop the revenue leak.

Links:
growthfocus.io
linkedin.com/in/growthfocus
churnkey.co
linkedin.com/in/nickfogle

SaaS growth, customer churn, churnkey, subscription retention, B2B podcast, tech CEO advice, reduce churn, tech founder strategies, cancel flow optimization, LTV growth