Members of Gen Z care about sustainability, equality and being the generation that makes a difference. Yet ‘fast fashion’, one of the most polluting industries, and is also one of the most popular of teenage interests. How do we persuade our young people to resist it? Writer and sustainable fashion expert Lauren Bravo has an idea: make fast fashion uncool.

In this episode Lauren presents her extensive research and persuasive arguments to show that fast fashion damages the environment, has its most negative impact on the predominantly young women who work in its sweatshops and doesn’t even look that great. She re-frames the ‘quick fix of a new trend’ as an old-fashioned habit and one which is easier than we think to kick.

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