Fixing Incentives Podcast

Investor, entrepreneur, and mentor, Peter Livingston has made a name for himself as an expert in startups and establishing brands. He is the Founder and General Partner at Unpopular Ventures, an investment group that sows into early-stage tech companies before they take off. He has also worked individually as an angel investor for more than seven years, working with more than 300 startups.

Peter’s background is in technical and mechanical engineering, getting his start at iRhythm Technologies, Inc. He went on to start his own company, Lifesquare, and as a Consultant at GE.

Venture Capital has exploded recently with the acceleration and popularization of startups. It’s a great opportunity for investors and entrepreneurs to earn money and be a part of something new. However, there are a lot of dangers from the investment side. Picking the right companies is particularly hard when investing into businesses during their early phases. On the other hand, the reward is high for those who can pull it off.

Peter Livingston has spent much of his career in venture capital and has discovered firsthand how to recognize a promising startup. His investment group, Unpopular Ventures, has worked with more than 160 businesses to great success. If you want to know how to get started in venture capital, listen in.

David Melamed interviews Peter Livingston, the Founder and General Partner of Unpopular Ventures, to find out how to invest in venture capital the right way. They talk about the promising features of a budding startup and how to identify them early on. They also get into Peter’s personal experiences in venture capital and some of the success stories along the way. Check out this episode of the Fixing Incentives Podcast to hear about all this and more!

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. 

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

It’s often thought that presentation is king in business. All you need is a fancy website and some good branding to take your business to the next level. More importantly, that complete, polished look is the only way to sell your brand. This has led to an endless competition to be the sleekest, most modern brand you can be. But what if a brand’s presentation isn’t as important as it’s been made out to be?

David Melamed has done the research and found some interesting results. His initial test gave him a new perspective on how a landing page should look — and it nearly got him fired. Now he has a story from the experience and his unique approach towards presentation. Want to know how it all played out?

Dr. Jeremy Weisz of Rise25 returns to interview David Melamed to hear his story on how a landing page test almost got him fired and changed his view on the subject. They go over the story itself, the test between two very different landing pages, and why the results are important. They also go through how to meet your customer’s expectations and why David thrives in multi-location healthcare marketing. Hear it all and more on this episode of the Fixing Incentives Podcast!

Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with companies such as Netflix and Fiji Water, and many more. 

Duncan is also the host of the Firebelly Social Show Podcast, where he interviews leaders of mission-driven food and beverage brands. He is a member of Jason Swenk’s Digital Agency Elite (also known as Agency Owner Mastermind) to help scale his agency.;

For brands in any industry, it’s vital to stay relevant and keep up with changing social media trends. But how can you prepare for these evolving trends, and what steps should you take to get the most out of your social media marketing?

Duncan Alney is an expert in the social media marketing space, and he’s helped many brands become more likable and profitable by revitalizing their social media strategies and platforms. According to Duncan, social media is not all about tracking and data points — there’s a human element. When you discover the “why” behind your business and focus on genuine engagement with your people, you’ll become a captivating brand. In turn, you’ll be more likely to gain supporters and get in front of people who don’t know you exist.

In this episode of the Fixing Incentives Podcast, David Melamed is joined by Duncan Alney, Founder and CEO of Firebelly Marketing, to talk about social media marketing best practices. Together they discuss how to produce relevant content and share stories of marketing do’s and don’ts. Plus, Duncan provides tips for engaging with your followers and building a strong, stand-out brand. Stay tuned!

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. 

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

For every aspect of business, there seem to be thousands of software platforms designed to make it easier. From time tracking to calendar management to data organizers and more, there is no shortage of options. The question then becomes how to pick from the sea of choices. It’s a more difficult prospect than it initially seems, as each promises to be the one-and-done solution. So how do you discover the best apps, and how do you know which ones to trust?

David Melamed has worked with hundreds of platforms across his long career. Over time, he discovered his favorites while leaving behind the ones that didn’t measure up. He has gone through the time-consuming process of sorting through them himself, so you don’t have to.

On this episode of the Fixing Incentives Podcast, Dr. Jeremy Weisz of Rise25 returns to talk with David Melamed about the best software and how to find new ones. They go over the most useful programs and how they can simplify your workday. They then dive into helpful tips on discovering programs for yourself, including the use of backlinks and integration pages. The two even find time to talk about some undervalued apps that you might be missing. Stay tuned for more!

Adi Klevit is a productivity expert, a process consultant, and the Co-founder of the Business Success Consulting Group. They systemize businesses so that their owners can focus on the overhead without getting lost in the day-to-day operations. She has steadily grown her consulting group over the past decade, specializing in small and medium-sized businesses. Before Business Success Consulting Group, Adi worked as the Vice President of Production at Silkin Management Group and as a Management Consultant at AK Consulting. She is also the host of the Systems Simplified podcast, where she features top leaders who share their success stories for systematizing their businesses.

What’s the most efficient way to run a business? 

For every company, the answer will look different. The organization and meeting the needs of the individual companies is crucial for success. CRMs and project management software are a good start, but that’s only the beginning. The best businesses can declutter their operations and find the most effective way to work. This process is often called systematization and is Adi Klevit’s specialty. 

Adi is the Co-founder of the Business Success Consulting Group, which helps business leaders be organized in ways they had never considered. Adi has 25 years of experience as an industrial engineer and management consultant, honing her unique approach to systematization. She believes she can help any business achieve its vision and improve performance, and now she offers that same advice to you.

David Melamed hosts Adi Klevit, the Co-founder of the Business Success Consulting Group, to hear how she helps businesses systematize. They go over the common mistakes, what Adi looks for in each company, and how she adapts her methodology for each client. They also cover Adi’s career and the valuable lessons she’s learned from her own mistakes. Stay tuned!

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. 

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

On the first two episodes of the Fixing Incentives podcast, David Melamed talked about the biggest mistake and the most significant success of his career. Now, David returns for a third episode to discuss his greatest lesson in marketing — how to listen to the customer.

While marketers do plenty of customer research, they can still miss the big picture. It’s not a matter of how much research but what kind. Firsthand experience with customer expectations can add a new dimension to your marketing. After all, knowing your audience is the best way to sell to them. David missed his best opportunity to learn directly from his client’s customers. Having learned his lesson, he’s now able to market far more effectively. Want to know how he does it?

In this third and final interview, Dr. Jeremy Weisz talks with David Melamed, the Founder and Chief Impact Officer of Tenfold Traffic, to find out how he listens to customers. David tells the story of his dumbest marketing mistake and how he grew as a marketer. They also discuss and dive into customer research, copywriting, customer desires, and how to capitalize on niche markets. Find out about all this and more on this episode of the Fixing Incentives podcast.

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. 

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

How far would you go based on intuition alone?

Marketing is an industry run by data, but there is still plenty of risk and reward involved. With no guarantee for ROI, most investments in advertising come down to informed guesswork. Marketers then have to choose between being conservative or taking a chance. The difference between the two can mean millions of dollars. 

This hypothetical was reality for David Melamed. His business model means he greatly benefits from the victories but also takes on greater risk. As a result, the pressure has been high for David to come through for his clients. On the last episode of the Fixing Incentives podcast, he spoke about his $300,000 mistake and how he learned from it. This week, he shares the story of one of his greatest successes.

Dr. Jeremy Weisz of Rise25 interviews David Melamed, the Founder and Chief Impact Officer of Tenfold Traffic, to hear how he turned a $15,000 loss into a million-dollar return. They break down the story and the risks David took to make his plan work. Then, they discuss the lessons and helpful advice David took away from the experience, including how to run a successful ad campaign. Stay tuned to hear the complete story on this episode of the Fixing Incentives podcast.

David Melamed is the Founder and Chief Strategy Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years he has built a successful career in SEO, PPC, and digital advertising.

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. Currently, he is also the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

There’s a lot that can be learned through making mistakes. This is especially true in the marketing world, where trial and error is essential for seeing what works. In fact, the best marketers are the ones who can take the lessons they learned from failing and apply them in the future. So, if big mistakes equal important lessons, how much can be learned from a $300.000 mistake?

For David Melamed, the answer is a lot. David is an SEO expert that has worked in marketing for over 10 years. He has become a trusted figure in enterprise SEM and digital advertising, but this wasn’t always the case. Throughout his career, he has made mistakes and grown from them, including a $300 thousand SEO scam. Today, he’s here to share the story of how it all happened — and the valuable lessons he learned along the way. On this debut episode of the Fixing Incentives Podcast, host David Melamed, the Founder and Chief Strategy Officer of Tenfold Traffic, is interviewed by Dr. Jeremy Weisz, the Co-founder of Rise25. David recounts how he lost $300,000 on a failed SEO strategy and the important lessons he learned from the experience. He also shares some of his expert SEO advice and recommendations. You won’t want to miss this exciting episode!