Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day.

However, on this episode of the Performance Marketing Uncocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~ 

What happened to product sampling's reputation? (1:47)

Digital sampling in action (17:43)

PMW's Resell Me a Pen Challenge (29:27)

~ Further reading ~ 

‘Digital sampling is a great way for brands to get data’: Q&A with Matthew Huntly, Sampl

Top 5 adtech tools this week: VideoAmp, Hightouch, Sampl, DoubleVerify, and Unilever

Matthew Huntly

Hosted on Acast. See acast.com/privacy for more information.