What You’ll Learn 

• Why energy intensity is a smarter metric than efficiency
• How one site saved $3M by predicting utility peaks
• What most people get wrong about sustainability and profitability
• Why digital twins fail in logistics—and how to fix them
• How real-time WMS and energy data must integrate
• The impact of automation on energy and throughput
• How to reframe “everything as a unit of energy”

Highlights

• [00:01:34] Jason’s journey from electrician to energy AI founder
• [00:05:18] How predictive models saved $3M at a cold chain site
• [00:08:00] Why energy intensity matters more than efficiency
• [00:10:18] The problem with fragmented warehouse tech
• [00:14:00] Blast freezing, throughput, and energy ROI
• [00:26:34] Sustainability without saying the word

Quotes

• [00:06:00] “We’ve saved that site about $3 million. It’s around $50,000 a month of savings if they can miss that utility grid peak.” — Jason Massey
• [00:14:00] “If I can blast freeze chicken in half the time, I can therefore blast freeze more chicken with the same level of energy.” — Jason Massey
• [00:26:34] “In a utopia world, you wouldn’t even be using the term sustainability. It would just be, this is how you do good business.” — Jason Massey
• [00:08:00] “Everything is a unit of energy—whether it’s manual labor or something else, there’s energy being consumed.” — Jason Massey

About the Guest

Jason Massey is the CEO and co-founder of Ndustrial, a company helping industrial and logistics operators slash energy costs and carbon intensity using AI. He’s worked across venture capital, clean energy, and industrial manufacturing—and now builds tools that drive measurable results in warehousing, cold storage, and 3PL networks.

Links Mentioned

• Ndustrial: https://ndustrial.io
• Jason on LinkedIn: https://www.linkedin.com/in/jasonmassey/

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