On today's show, we're chatting with Sue Poole, the founder of At Source Vintage. Sue's love for fashion started young – she remembers many bold fashion moments from her teens – wearing a turquoise pencil skirt with rainbow leggings, buying her first designer piece, shopping the charity shops in London.

In 2020, Sue made a decision that changed everything: she stopped buying new clothes completely. What started as participating in Oxfam's Secondhand September challenge – where she committed to only wearing the secondhand pieces already in her wardrobe – turned into a permanent lifestyle shift. Four years later, she hasn't bought a single new item.

This commitment didn't just change how Sue shops – it revolutionized her entire relationship with fashion. She went from following trends and scrolling through brand algorithms to becoming a vintage expert who tracks down 1970s YSL toweling caftans, collects Celine blouses, and once scored an '80s Hermès velour lounge suit on eBay for £18. In 2022, she launched her own curated vintage business, At Source Vintage, and since Sue's been featured in British Vogue, she showcases at London vintage fairs, and her Instagram is a masterclass in styling vintage pieces in ways that make them feel completely contemporary.

We talk about the styling challenge that started it all for her, and how secondhand shopping is actually about right-sizing our relationship with clothing – finding your style through vintage, breaking free from consumption cycles, and proving that you don't need to buy new clothes to dress incredibly well. It's a fun one, so let's dive right in!

DISCUSSED IN THE EPISODE:

• [3:27] Sue's always been a fashion-lover, and shares her early style memories.
• [6:38] Her earliest secondhand experiences and London's vintage scene
• [9:46] Why she took Oxfam's Secondhand September Challenge in 2020.
• [11:23] Practical strategies that helped her stick to buying only secondhand
• [14:57] How the challenge transformed her relationship with fashion
• [19:51] How her personal style has shifted since adopting a secondhand wardrobe.
• [22:28] Getting off trend cycles and tracking down vintage versions of runway pieces
• [26:52] The joy of researching vintage pieces and dating labels
• [29:52] Starting At Source Vintage, her curated vintage brand
• [37:20] The rise of secondhand shopping and what has changed
• [43:55] Her vintage wishlist and holy grail finds
• [50:29] Her best deal ever: an £18 Hermès lounge suit on eBay
• [54:33] Shout-outs to vintage sellers and fashion historians to follow

EPISODE MENTIONS:

• Sue's Instagram
• At Source Vintage
• British Vogue feature
• Portobello Market
• Oxfam Secondhand September
• Somewhere in Hackney
• Kate at Converted Closet
• Jacquemus runway video
• British Heart Foundation charity shops
• Frock Me
• Second Life Markets
• Angelina - Just What You Know
• Rebecca - Documenting Fashion
• Frank Akinsete - Souled out at the House of Provenance
• Known Source
• Orsola de Castro on Pre-Loved Podcast
• Emily and Clare Press on Wardrobe Crisis

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura
• Amanda Hale

On today's show, we're chatting with Hannah Englehart, a vintage dealer in Minneapolis at Olio Vintage, and the creator and designer of a new upcycled clothing line, Soft Jaws, which she just launched.

Hannah's journey into vintage started with thrifting with her grandma in Ohio, and hunting for treasures in Amish country antique stores. After working at Plato's Closet as a teen, and selling vintage on Depop part-time for three years while grinding through corporate jobs, Hannah took a leap– she saved up six months of living expenses and moved to Minneapolis to sell vintage full-time.

Within 72 hours of arriving in town, she was set up at the Minneapolis Vintage Market, meeting the community that would become her creative collaborators and her vintage people.

Now she's part of the Olio Vintage collective, where she's found the stability and support to expand into styling and design. She worked as wardrobe stylist on indie films, and – after teaching herself to sew on YouTube – she's just launched Soft Jaws – a clothing line featuring reversible tie-front blouses made from vintage linens and reclaimed textiles.

We talk about the collective model that allows vintage dealers to support each other, her holy grail finds, and why she's auctioning a rare Bonnie Cashin bag to support Immigrant Law Center Minnesota. This conversation is all about finding your people, building community, and creating something meaningful, and I think you'll really enjoy it – so let's dive right in!

DISCUSSED IN THE EPISODE:

• [5:01] Thrifting with her grandma in middle school in the suburbs of Ohio.
• [7:53] Working at Plato's Closet as a teenager
• [10:07] When Hannah knew she wanted to work in vintage, styling for her friend's photography projects validated that path
• [12:31] Meeting the founders of Olio Vintage at a local market and becoming one of their first guest vendors
• [13:47] Why Hannah is a big believer in the vintage collective model and how transparency benefits everyone
• [15:23] How she knew it was the right time to dive into selling vintage full-time after squirreling away six months of living expenses
• [19:05] What makes the Minneapolis vintage scene so special
• [22:02] How Minneapolis vintage dealers are responding to the ICE occupation
• [25:22] Burning out in her second year of selling full-time and how she restructured her time to make space for styling and design
• [28:34] Teaching herself to sew on YouTube and spending a year perfecting her first pattern for Soft Jaws
• [37:08] Advice for aspiring vintage sellers - don't let the "oversaturated" narratives discourage you
• [38:33] On personal style, treating winter as a "fashion assignment," and her holy grail finds.

EPISODE MENTIONS:

• Lobster Garden Vintage
• Soft Jaws
• Olio Vintage
• Immigrant Law Center Minnesota
• Woman Land Film
• Minneapolis Vintage Market
• Carrie Martinson, founder of Olio
• Pre-Loved's 2025 Vintage Dealer Income Survey Results
• Why Vintage Dealers in Collectives Earn More
• How Minneapolis Vintage Dealers Responded to ICE Occupation
• Moth Oddities
• Little Dipper
• Oubliette
• Leah - LJN Pictures
• The Standard Market - March 7

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura
• Amanda Hale

On today's show, we're chatting with Tacee Webb, the original founder of Red Light Vintage in Seattle – a store she first opened in her early 20s in 1996 and is now buying back from its current owners 30 years later! Full circle story! Red Light has been a Seattle institution since the grunge era, known for its eclectic mix of vintage finds from the 1930s through the 1990s, its vibrant community spirit, and oh yes – its legendary naked shopping sprees.

In this episode, Tacee takes us on a journey that starts on a tiny island near the Canadian border, where she grew up surrounded by her family's belongings dating back to the 1860s – from her Native American grandmother's furniture to Victorian dresses in the old log cabin. She shares how selling rusty anchors and clay pinch pots on the beach as a kid planted the seeds for a career in retail, and how an encounter with a glamorous vintage dealer in her teens changed everything for her.

We dive into the wild days of Red Light in the '90s – when MTV was filming there, Courtney Love was tearing through the store, and Tacee became one of the biggest sneaker resellers in the business – at the time she was featured in the Wall Street Journal, Vogue, NPR, People, CNN, and tons of magazines in Japan.

"We would get 100 voice mails a day – people calling me to sell their sneakers from all over the country, it was WILD!" Tacee wrote me.

She shares stories about styling Alice in Chains for Rolling Stone, hosting bands like Modest Mouse in the store's cafe, and why she old Red Light in 1999, the bittersweet reality of watching Seattle boom and price out the creative class.

Late last year, when she saw the Vanishing Seattle post announcing the original store's potential closure, she knew she wanted it back. Now, partnering with her daughter – who's been part of the Red Light story since she was a baby – Tacee is bringing back the beloved traditions while reimagining vintage retail for a new generation.

It's a conversation spanning decades of vintage fashion history from someone who's lived it all. This episode is SUCH a fun one, so let's dive right in!

DISCUSSED IN THE EPISODE:

• [7:09] Growing up on the San Juan islands in Washington, and her first "store" called The Rust Factory.
• [10:42] How Tacee's style evolved from small-town vintage fashion lover, influenced by Madonna, her Pan Am flight attendant mother's Pucci collection, and family heirlooms.
• [15:46] Her first encounter with vintage dealer Gloria and putting a 1890s wedding gown on layaway as a teenager.
• [18:59] Red Light became a vintage hub on the Avenue in Seattle after it opened in 1996.
• [22:12] Red Light was grunge rock headquarters including a cafe space where bands like Modest Mouse played, and MTV filming there constantly.
• [26:34] How Red Light approached vintage retail like traditional retail in the '90s.
• [28:15] The reworking and upcycling happening at Red Light in the '90s
• [29:38] Stories from the grunge era: styling Layne Staley for Rolling Stone, having Kurt Cobain's clothing in the store, and Courtney Love's shopping sprees.
• [37:36] Why Tacee sold Red Light in Seattle back in 1999.
• [42:15] How seeing the Vanishing Seattle post about Red Light potentially closing made Tacee realize she wanted her store back.
• [44:06] Partnering with her daughter – who has been part of Red Light since she was a baby– to take over ownership.
• [48:27] Red Light will re-open under Tacee right in time for its 30th anniversary, with a celebration weekend including a fashion show, and the return of the naked shopping spree.
• [56:42] Reimagining Red Light for a new generation with a membership-based vintage wardrobe lending library.
• [1:05:08] People kept asking Tacee when vintage would "go out of style" in the '90s, and her philosophy on fashion cycles.
• [1:08:33] How Tacee created vintage denim and sneaker buying guides in the '90s (pre-internet!) to educate dealers and pickers.
• [1:09:58] Tacee's massive sneaker buying operation and trips to Japan.
• [1:22:54] Her parents' incredible vintage collection on the San Juan island
• [1:25:12] Plans for an anti-fascist themed fashion show as a benefit for ACLU and other local organizations, including other vintage shops and dealers.

EPISODE MENTIONS:

• @redlightvintage
• Red Light Vintage
• Vanishing Seattle

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura
• Amanda Hale

On today's show, we're chatting with Karyn Dethrow, owner of Dethrose Vintage in Chicago. Dethrose Vintage specializes in ultra-rare pieces, and Karyn takes pride in restoring every find – from the 1910s through the 1990s – to as close to its original state as possible, so it's ready to be worn and loved again as soon as it arrives at your door.

In this episode, Karyn shares her journey into vintage, which started with her vintage dealer sister introducing her to the Bins in Southern Illinois, where she found some of her first 1940s pieces. She shares why vintage from the 1930s became her specialty – from bias cuts to the era's unexpected boldness – and why she feels it's a standout era that influenced fashion for decades to come.

We talk about the serendipitous vintage buys she's had with former-strangers, her philosophy on rescuing vintage fur coats for sustainability, plus, her tips for cleaning and caring for delicate vintage textiles, and why Chicago's vintage community finally got the show it deserved with Pickwick.

It's a warm, inspiring conversation about building a vintage business with integrity – from someone who has been at this a while and knows her stuff, so let's dive right in!

DISCUSSED IN THE EPISODE:

• [2:45] Karyn's sister was a vintage dealer, and she would take her to the Bins and the thrift stores as a teenager.
• [4:19] She had always loved 1930s-40s style from old movies.
• [7:22] When she started her Etsy shop, it sold out in two days
• [12:09] Her very first market was the Rosebowl.
• [14:43] Pickwick Vintage's first time in Chicago.
• [16:11] How Karyn found her brand voice and vintage specialties.
• [17:45] Why the 1930s is such an influential era in fashion history
• [23:33] Vintage coats are the hot item of the year!
• [26:32] Tips for caring, storing, and mending vintage pieces
• [32:43] The story of her first major professional vintage buy
• [38:32] Pieces she's saved for over a year for the perfect moment
• [43:04] How the vintage space has changed and advice for newcomers
• [48:19] Long haul pieces she'll never part with & other favorite finds

EPISODE MENTIONS:

• @dethrosevintage
• Dethrose Vintage
• Pickwick Vintage
• Rosebowl Flea
• Knee Deep Vintage
• Pre-Loved's coverage of Pickwick Vintage in Chicago
• Retroclean
• @lostgirlsvintage
• Gem Search
• Dial M for Modern

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Renée Morin, Chief Sustainability Officer at eBay. eBay has been in the resale game since 1995 – long before 'recommerce' was even a term. Today, as Chief Sustainability Officer, Renée leads eBay's environmental programs and sustainability strategy.

In this episode, Renée shares her journey from being the kid who petitioned her school to stop using styrofoam plates to leading sustainability efforts at one of the world's largest recommerce platforms. She shares how her time in the Peace Corps brought environmental concerns into sharp focus, and how she found her way to the perfect career at the intersection of sustainability and business at eBay.

Plus, she breaks down eBay's fifth annual Recommerce Report, which has just been released – revealing that nine in ten consumers plan to maintain or increase their secondhand spending, with Gen Z leading the charge.

We dive into how tech is revolutionizing the search and listing experience, why Renée thinks "thrill of the find" is replacing "thrill of the hunt," and what policy changes could accelerate the circular economy. It's an eye-opening conversation about where recommerce has been and where it's headed next, so let's dive right in!

DISCUSSED IN THE EPISODE:

• eBay's 2025 Recommerce Report
• [3:24] Renée grew up thrifting and crafting with her mom.
• [5:39] How her time in the Peace Corps brought environmental concerns into sharp focus.
• [12:45] Where the recommerce space is going next, headed into 2026.
• [16:24] In 2025, shopping secondhand is officially mainstream.
• [23:27] Why buyers and sellers consider themselves part of a recommerce community.
• [31:08] 78% of consumers globally (82% in the U.S.) are more likely to purchase a secondhand gift this year compared to last.
• [32:57] What policy changes could accelerate the circular economy.
• [37:40] Why eBay brings sellers to Capitol Hill
• [40:28] Why fashion might be the gateway into recommerce, but it's expanding to all categories.
• [42:53] The special secondhand pieces in Renée's closet

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Annapurna Rogers, a Brooklyn-based vintage curator and the owner of Annapurna Vintage. Anna specializes in exceptional pieces from the 1960s through the 1990s for the modern woman – think well-constructed blazers, iconic coats, and those showstopper garments that elevate any wardrobe.

In this episode, she shares her journey from growing up as a thrift-loving kid in Portland, Oregon – where she'd walk to Valley Village and find mod 60s dresses to wear to middle school – to running the daily operations of the Arcade vintage store for A Current Affair in Industry City, Brooklyn, and eventually launching her own business.

She opens up about what she's learned from vintage-selling mentors, and about navigating the world of high-end vintage markets – including what's hot right now, and her philosophy on building a collection around quality and design

Plus, the unbelievable moment when Sabrina Carpenter's stylist reached out for a piece she'd just sold. What would you even do? It's a really fun one full of great stories and advice, so let's dive right in!

DISCUSSED IN THE EPISODE:

• [2:52] Growing up, Annapurna visited the Value Village for vintage, and her mom made a lot of her clothes.
• [8:12] Her design internship in London that made her realize styling might be a good job for her
• [10:25] Her winding career path that eventually led her to vintage – - from restaurant management to high-end boutiques.
• [12:55] She started out in vintage by helping her friend get ready for the A Current Affair shows.
• [18:05] But she opened her Etsy store in 2016 to sell some of her personal collection
• [18:48] She gets her big break into vintage when A Current Affair opened a store in Industry City and needed a manager.
• [23:52] Learning to source based on public demand
• [31:04] How Annapurna developed her own vintage specialties.
• [34:33] She loves female designers like Anne Klein and Donna Karen.
• [41:19] Stocking both practical wardrobe staples and showstopper pieces, and the pressure dealers feel to find showstoppers for markets.
• [43:16] Preparing for major markets like A Current Affair and Pickwick.
• [47:16] What's hot right now: suede coats, leather jackets, feather coats, and silk slip dresses
• [51:02] When Sabrina Carpenter's stylist reached out for a piece she'd just sold
• [52:52] Holy grail finds she still thinks about, and other pieces from her personal collection

EPISODE MENTIONS:

• Annapurna Vintage
• Annapurna's Etsy
• Will, of The Find
• Pickwick Vintage
• A Current Affair
• Omnia
• Magpie Vintage
• Redlight Clothing Exchange
• Arcade
• James Veloria
• Amarcord
• Saint Laurent ivory leather top
• Recreo Reinspired
• Samantha Knight
• Swanee Grace
• @lesansfin
• Lesansfin
• Past Lives Studio
• Studio Nordic

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Stef, the founder of Costura, a Y2K vintage fashion business that does serious volume on Whatnot. Stef started reselling full-time after losing her job during the pandemic, and for the last three and a half years, she's been hosting live auctions on the livestream platform, Whatnot – sometimes she even goes live daily.

In this episode, she shares how she's built a loyal community of cool people who love early 2000s fashion, plus her best tips for livestream sales.

Earlier this year, Stef teamed up with a few business partners to make her biggest buyout yet, and then spent three and half months in Los Angeles, continuously going live until she sold the lots – it's a wild story and she's always on the move between Miami and LA hunting down one-of-a-kind Y2K treasures. I'll let her share the scoop on how she does it.

This is a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

• [4:57] How Stef started selling vintage after getting laid off from her job in television production.
• [6:27] Her first time visiting a rag house.
• [11:32] Things really clicked when Stef got on Whatnot
• [15:09] Building an audience of Whatnot regulars: resellers, collectors, and everyday shoppers
• [17:15] Stef's biggest buyout yet: 1,000 pieces of Y2K deadstock
• [21:41] How to have a successful vintage live show
• [33:34] Living and selling vintage between Miami and Los Angeles
• [37:13] How Stef approaches social media, showing up on TikTok and Instagram
• [41:19] The vintage in her personal collection that she will never sell
• [46:05] Her holy grail find is a Jean Paul Gaultier piece from the bins

EPISODE MENTIONS:

• @houseofcostura
• Stef on TikTok
• Shop Costura on Whatnot
• Stef's upcoming Mandalay show
• @bleumi.bleumi
• @busyladybaca
• Whatnot

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Hilliary—a vintage collector and event producer who's building community at the intersection of sustainability and style.

Hilliary is the founder of Circle of Friends, where she hosts The Stoop Series—a live interview series that's making circular fashion accessible and inspiring. With Circle of Friends, she's using her platform to elevate the voices of vintage dealers, sustainable brands, and circular economy innovators, showing people why secondhand should always be the first choice.

And if you're a collector yourself, you're going to love this conversation.

In this episode, Hilliary shares her journey with circular fashion – how she fell in love with vintage markets while studying abroad in Florence, to her growing silver collection of hosting and homewares. Plus, how she's restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds.

Oh yeah – and we talk Brimfield, she's a Brimfield fanatic, just like me. What I love about Hilliary's approach is that she's building a vintage-filled life through relationships and community – she's built connections with vendors at markets like Brimfield who remember her, save pieces for her, and have become genuine friends. Very within the ethos of Circle of Friends.

This is a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

• [4:20] Hilliary grew up a fashion-lover, and her first big purchase was saving up to buy a Kate Spade backpack.
• [7:44] Her journey into a sustainable fashion career.
• [13:14] Starting "Something Borrowed Never New" - her original Substack focused on re-use during wedding season
• [17:08] Why she started Circle of Friends and The Stoop Series
• [20:37] Conversations that have expanded her understanding of circularity - from fashion to food to home
• [26:36] Restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds.
• [35:07] Her go-to Brimfield fields and vendors
• [42:10] How she's building and using her vintage silver collection for hosting
• [48:31] Learning upholstery to restore vintage furniture herself

EPISODE MENTIONS:

• Hilliary Bianca Salamanca
• @yourcircleoffriends
• Hilliary's Substack
• I did the Stoop Series with Circle of Friends!
• Terratela
• Terratela on Circle of Friends
• Helena Elston Studio
• Helena on Circle of Friends
• Rachel Glicksberg
• Don't Let Disco
• Ashley from Don't Let Disco on Pre-Loved Podcast

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Hailey and Hallie –two best friends who turned their high school thrifting hobby into a thriving brick-and-mortar vintage shop in Asbury Park, New Jersey.

Hailey and Hallie met in high school gym class, and bonded over their shared love of thrifting, Tumblr, fashion, and magazines.

They started thrifting together and listing their finds on Depop as a fun creative outlet after school. As they grew up, the shop's story evolved – the duo opened their first brick-and-mortar store in a tiny beach town while finishing up school. They've since moved their brick-and-mortar twice– landing in the heart of downtown Asbury Park. Along the way, they've built an incredible community, devoted customers, and hosted fashion shows that sold nearly a thousand tickets!

In this episode, they share how they balance managing their store and their Depop simultaneously, why they pivoted from thrift store sourcing to private buying appointments, and their most memorable finds.

If you've ever wondered what it would be like to dig through garages and attics for decades-old treasure with your best friend and business partner – well, listen up! It's a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

• [3:54] Finding the styles they admired from Tumblr at the thrift store.
• [5:56] Hailey and Hallie met in high school gym class where they bonded over magazines, thrifting and fashion.
• [9:30] They launched Shedhead on Depop while still in high school.
• [14:45] Their first pop-ups were in other small businesses – local boutiques and coffee shops – where they learned the ropes of retail.
• [18:14] Opening their first brick-and-mortar store in a tiny beach town, Avon-by-the-Sea.
• [22:02] Moving locations three times to find the right vintage-loving community
• [27:32] The biggest lessons learned from running their business
• [30:45] How they balance their store and their Depop simultaneously
• [36:49] Why they shifted from thrift store sourcing to private buying appointments
• [38:33] Their most memorable buys and finds.
• [41:34] Hosting a punk fashion show that sold almost 1,000 tickets

EPISODE MENTIONS:

• Shedhead Vintage
• @sheadhead.vintage
• Martha Peabody
• Mini-documentary with Martha about Bestsey Johnson
• Pearl Street Consignment
• Devyn Crimson
• Emily Riboflavin

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Tara, of Call Me the Breeze – where she's best known for curating and restoring vintage wedding dresses. Tara lives in rural South Australia on an off-the-grid farm with no neighbors for miles.

Last year, Tara made a huge pivot – closing her decade-old multi-brand brick-and-mortar shop to lean into her love for vintage and antique fashion. It all started when she acquired a massive collection, which included suitcases of antique bridal and lingerie, the works. Now Tara operates an online vintage studio business out of a haunted (!!) heritage mansion from the 1870s, shooting her finds in the wedding chapel.

In this episode, Tara shares about the viral TikTok video that got 13 million views and put her vintage bridal business on the map, how she sources vintage in rural areas (where collections sit untapped for decades!), and how she manifested her current career back in high school with a business project.

It's a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

• [7:19] Tara sourced some of her earliest pieces for styling jobs from eBay.
• [9:00] She manifested her current resale career back in high school with a business class project.
• [10:04] Moving to a small, rural town in South Australia.
• [11:30] She opened a multi-brand brick-and-mortar shop, which she ran for 10 years.
• [15:57] After a massive collection acquisition, Tara rented a room in a heritage mansion from the 1870s, and dove right into starting the vintage business.
• [19:45] How living remotely gives her access to untapped collections from rural areas where people have space to store things for decades.
• [24:00] How vintage bridal became a focus for Call Me the Breeze.
• [24:56] The viral video (13 million views!) showing her friend's wedding dress restoration process.
• [29:34] Her social media strategy
• [32:58] How to clean and restore vintage wedding dresses
• [35:25] Popular styles in vintage bridal in 2025.
• [41:34] Her most memorable finds, including two Issey Miyake apron dresses for $12 each.

EPISODE MENTIONS:

• Call Me the Breeze
• @callmethebreeze on IG
• @callmethebreeze on TikTok
• Viral wedding dress restoration
• Lucy Williams
• Issey Miyake found at a thrift store
• 80s dress that inspired Tom Ford for Gucci?
• Romance Was Born
• Collette Dinnigan
• Catherine Rayner
• Sarah O'Hare
• Love Well Sourced

LET'S CONNECT:

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/
• 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

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• KT
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