On today’s show, we’re chatting with Dorit, founder of Manzanita, a vintage boutique in University City in West Philly. Dorit is a stylist, and in fact she was recently named Philadelphia Magazine’s Best Philly Stylist!

We talk about her special styling talents and her unique approach to curation – she feels she can call in the exact right person for each piece she pulls, and I think vintage-lovers you can probably relate! The piece finds you!

Plus, her belief in urban storefront corridors and why she became inspired to open a physical community space, making vintage accessible and available to all. 

I think you’re gonna love it, so  –  let’s dive right in!

DISCUSSED IN THE EPISODE:

• [3:10] Thrifting a three-piece suit as a pre-teen sparked a love of secondhand
• [8:04] When she pulls a piece off the rack, she’s calling in its perfect customer.
• [11:31] Dorit believes in urban corridor storefronts as the backbone of community.
• [19:02] The personal styling work that has become a core component of her business.
• [36:01] Dorit has a great collection of antique white cotton and lace blouses.

EPISODE MENTIONS: 

• Manzanita
• @manzanita.philly
• Jet Rag
• Ethan Hawke in Reality Bites
• Fru Wear
• Melrose Trading Post
• @gaydarshow
• Casa Vida
• Drew Joiner
• Blakely Thorton
• Xander Torres - @therealprofessorx

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today’s show, we’re chatting with Brooklyn O’Neill, one of co-founders of Cherry Pick Vintage, which operates 3 vintage retail shops and a wholesale business across British Columbia, Canada.

Brooklyn’s fiancé, Andrew is a third-generation clothing recycler, and the Cherry Pick Vintage team sorts and grades 250,000 lbs of secondhand clothing at the family’s warehouse each month – proving that “everything you want already exists!” 

On this episode you’ll learn what it’s like to sort through 20,000 lbs of clothing each day, and the wildest discoveries that turn up in those bales.

Plus, why Brooklyn intentionally puts her massive warehouse operation on full display and how this became key to both Cherry Pick’s social media success and their mission to show people how much clothing already exists.

I think you’re gonna love it, so  –  let’s dive right in!

DISCUSSED IN THE EPISODE:

• [4:13] Though Brooklyn didn’t grow up thrifting, she spotted a gap in the market for an accessible, wearable secondhand shopping experience in her community.
• [5:30] Her fiancé, Andrew, is a third-generation clothing recycler.
• [7:57] Together, they decided to start Cherry Pick Vintage, now 3 retail shops and a wholesale company.
• [10:43] They quickly realized there was a lot more value in the clothing in the warehouse than originally thought.
• [11:43] How the raghouse at Cherry Pick works.
• [12:37] The sorting process for grading 20,000 lbs of clothing a day.
• [15:03] The Rag Yard Market where shoppers can dig through thousands of pounds of pre-loved clothing for only $7/lb! 
• [17:14] Opening three retail locations across British Columbia in just three years.
• [23:38] How wholesaling works at Cherry Pick Vintage.
• [26:52] How social media played a large role in the growth of Cherry Pick.
• [28:24] Why Brooklyn puts the warehouse operation on full display to show how much clothing exists.
• [31:40] Social media advice for vintage business owners.
• [33:18] The wildest find the team has ever pulled out of the bales.
• [38:28] Holy grail vintage finds including 1960s Levi's and a WWII bomber jacket.
• [40:46] Brooklyn's personal style and her treasured 1993 Elton John x Versace tour tee.

EPISODE MENTIONS: 

• Cherry Pick Vintage
• @cherrypick.vtg
• @cherrypickwholesale
• Rag Yard Market
• How to Navigate Vintage Wholesale (on Pre-Loved)
• Heart and Lou 

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today’s show, we’re chatting with Marika, the general manager of EstateSales.Net – she’s a global expert in the secondhand market, her career spanning career spanning from auction houses in Sydney and London to making the estate sale space more technologically-innovative for the modern day secondhand buyers and shoppers. 

Now, listeners of this show will probably be familiar with EstateSales.Net – the place to find estate sales online. On today’s episode you’re going to hear about some of the new ideas – like virtual line management and hybrid auction sales – that are making estate sales more accessible and familiar to new shoppers.

Plus, she’s going to share with us all her fun stories about art collecting, and the pieces she bought with her first commission checks back when she first got into the game. 

DISCUSSED IN THE EPISODE:

• [2:43] How Marika's grandmother, a dressmaker, sparked her love of style and taught her that "creativity doesn't require abundance"
• [4:04] Getting into secondhand shopping through books at Vinnies (Australia's version of Goodwill)
• [4:49] A serendipitous encounter with a Sotheby's auction at Paddington Town Hall launched Marika's career in art auctions
• [6:43] Early career selling ads for Antiques Trade Gazette and covering a Qianlong vase that sold for £43 million
• [8:06] The art of storytelling - how to make pieces approachable and appealing to buyers
• [11:03] At ‘Auction Technology Group’ she was on the ground floor of making secondhand auctions younger and more tech-forward.
• [17:14] Acquiring EstateSales.net in 2023, and making the estate sale space more technologically-innovative.
• [20:49] Why hybrid sales (online + in-person) work best for today's buying behaviors
• [21:42] Beginner tips for first-time estate sale shoppers
• [30:20] What separates out the higher-revenue estate sales 
• [32:55] Marika’s best estate sale finds.

EPISODE MENTIONS: 

• EstateSales.Net
• @estatesalenet
• Vinnies
• Sotheby’s
• Bonhams
• Marissa Speer of Bonhams on Pre-Loved
• EstateSales.net on Pre-Loved Podcast
• Estate Sale Industry Insights
• Mackii Shaye shops Kathy Hilton’s estate sale
• By Rotation

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero
• Jerrica Yasumura

On today's show, we're chatting with Julia O'Mara, the co-founder of Pickle, the peer-to-peer fashion rental marketplace. Pickle's goal is making it easier and more affordable to rent high-quality clothing within communities – on today's episode, Julia will tell you about how she was working in business and product engineering when she had this idea: a gap in the fashion market.

And it led her to build Pickle, a first-of-its kind platform, which – in less than a year – has boomed onto the scene, recirculating 100,000 items, top lenders paying their NYC rent with their Pickle earnings! – and the company raising over 12 million in Series A funding. In Manhattan alone, 1 in 4 females aged 18-35 have used Pickle.

But Pickle had scrappy beginnings, Julia literally ran around NYC doing photoshoots with micro-influencers to get the first closets uploaded.

And, in this episode, you'll hear about the entrepreneurial hustle of this fashion tech founder to watch, and the cultural impact Pickle is having on how young women think about clothing consumption. I think you're gonna love it, so – let's dive right in!

DISCUSSED IN THE EPISODE:

• [3:24] The idea for Pickle started out as a completely different app – a social polling app.
• [10:39] When Julia knew it was the right time for her career to go the entrepreneurial route.
• [12:47] The insight that led to Pickle’s biggest pivot, in spring 2022.
• [14:42] Pickle’s big differentiator is that it’s a peer-to-peer rental marketplace, similar to Uber and AirBnb within the sharing economy.
• [17:44] When you’re building this kind of marketplace, you have to figure out how to attract both lenders and renters. 
• [25:24] How Pickle works as a side hustle for your closet.
• [35:11] Insights from Pickle’s Series A fundraising round, where they raised $12 million and were called the AirBnb of fashion.
• [41:11] Opening a brick-and-mortar store for closet rental in NYC.
• [47:33] Future innovations in the circular fashion space, and what’s next for Pickle.

EPISODE MENTIONS: 

• Pickle
• @shoponpickle
• Pickle’s 3-Year Anniversary Fashion Show
• Jade Beguelin (4am skin) talking about Pickle
• Pickle’s storefront: 21 8th Ave, West Village, NYC
• Beni
• Beni on ‘Breaking Our Add-to-Cart Mentality’
• Funny Pretty Nice
• Natalia’s closet on Pickle

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible! https://classiccoco.com/ 

This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! 

On today’s show, we’re chatting with Brie, the founder of Very Breezy, a luxury vintage fashion studio in New York. Brie is a lifelong collector of vintage, who spent her fashion industry career in the editorial world at Vogue magazine and Harper's Bazaar, and leading digital strategy for luxury accessory brands, before returning to her first love: vintage.

Now, Very Breezy is a collection of luxury fashion, jewelry, and accessories, with a special focus on vintage bridalwear – and the pieces for every occasion during the bridal season of someone's life. 

From her teenage years tracking down Blair Waldorf's onscreen looks to curating incredible vintage bridal collections, Brie shares her journey to vintage business owner on today's show. It's a really fun one, and I think you're gonna love it, so – let's dive right in!

DISCUSSED IN THE EPISODE:

• [3:09] Her Blair Waldorf era – Gossip Girl was on the air when Brie was in high school. 
• [5:32] Brie has been a natural collector since birth, and early collections included tea sets, dolls, and an extensive headband collection during her teenage years.
• [10:32] Brie moved to NYC at eighteen to pursue a career in the fashion industry.
• [11:45] Interning at Harper's Bazaar and landing her first job at Vogue in the fashion department
• [13:10] Staying late at Vogue to study couture pieces and learn about garment construction and quality
• [16:50] The natural evolution from personal collecting to starting Very Breezy as a business
• [20:57] Defining her vintage specialties for Very Breezy, including vintage bridal.
• [25:28] Sourcing vintage bridal pieces for every occasion and style.
• [32:15] Restoring vintage wedding dresses that have been damaged over the passing of time.
• [40:49] Brie also has a fabulous archival Thierry Mugler collection, including pieces from the Les Cowboys show.

EPISODE MENTIONS: 

• Very Breezy
• @verybreezy
• Blair Waldorf’s Marc Jacobs White Party dress
• Manhattan Vintage Show
• Mugler’s SS 1992 Les Cowboy
• Elsa Hosk in archival Mugler
• A 1960s gown to match Ariana Grande!
• Gigi Hadid’s ode to Zelda Wynn Valdes

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible! https://classiccoco.com/ 

This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! 

On today’s show, we’re chatting with Monique of LA Retro Girl! You might know her from being a regular vintage dealer at Pickwick Vintage, or from her super fun personality online – she even does Instagram live shows with vintage pieces!

She's been selling vintage for many years – she started off selling vintage on eBay right after high school, and now she's a busy mom of four! On today's episode, she shares her perspective on how divine timing and mindset contributes to the success of her business, and how LA Retro Girl has changed and grown over the course of her vintage selling journey.

All this, and so much more on this week's show. It's a really fun conversation, so – let's dive right in!

DISCUSSED IN THE EPISODE:

• [4:29] Why it's important to seize opportunities – like when she took a leap of faith selling at her first Manhattan Vintage Show.
• [5:23] How Monique's dad – a Peruvian restaurant owner – inspired her love of thrifting and business from a young age.
• [7:33] How she fell into vintage after friends kept wanting to buy her 1960s mod club outfits.
• [11:00] How perseverance, divine timing and positive mindset contributes to the success of her business.
• [12:36] Her daily practice of checking in with her energy and intuition to guide business decisions.
• [16:24]  How she balanced building her business while being a busy mom of four and caring for her father.
• [19:34] The game-changing business addition of partnering with a seamstress to offer custom alterations.
• [21:04] Essential advice for vintage market and pop-up season. 
• [29:15] Amazing thrift finds in unexpected places – including Chanel pieces at Goodwill.
• [30:39] The latest reworked collection LA Retro Girl is bringing to their pop-ups.

EPISODE MENTIONS: 

• LA Retro Girl
• @laretrogirl
• Manhattan Vintage Show
• Pickwick Vintage
• BAG Crap on Pre-Loved Podcast
• Trust Fund Vintage

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible! https://classiccoco.com/ 

This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! 

On today’s show, we’re chatting with Lale Boz, the founder of Normal NYC and the Not-A-Normal Show – which, if you’re listening to this episode live, is coming right up June 6-8 & June 13-15!

Not-A-Normal Show is a large-scale, immersive marketplace show, featuring vintage dealers, artists, and indie designers.  It’s hosted quarterly in New York and seasonally in Los Angeles—with more cities coming soon! And these June shows are both the 1-year anniversary AND the Season Finale of Not-A-Normal Market at the former Barney’s New York flagship department store in Chelsea – where over 10,000 attendees walk through the door each event.

Rewinding it all back, you’ll hear how this epic event all came to be! Born in Istanbul, Lale is now a bi-coastal creative designer between New York and LA, prioritizing design, sustainability, and community in all she does.

She’s first and foremost known for sharing the interior design work, including the design of her first Brooklyn apartment on social media, which kicked off the whole Normal journey in 2020.

 All this, and so much more on this week’s show, but I’ll let her tell it!  –  let’s dive right in!

DISCUSSED IN THE EPISODE:

• [3:34] Growing up in Istanbul in a family of sustainable fashion manufacturers and how that shaped her entrepreneurial spirit
• [8:04] The apartment that started it all: Normal became a place to share her interior design journey.
• [11:06] How she applies sustainability into her work and life.
• [12:57] The viral estate sale that brought 2,400 people to her Brooklyn apartment and taught her about community power, kicking off her event production work.
• [24:57] How Not-a-Normal Market landed at the iconic Barney’s flagship department store in NYC.
• [28:47] What she learned in her first year at Barney's: crisis management, leadership, and building stakeholder relationships
• [34:01] How consistency and transparency with vendors built unshakeable loyalty.
• [38:19] Why she sees endings as beginnings, and the grand finale of the Barney’s location!
• [44:38] A “blueprint for the future of retail” – connecting emerging designers and creatives with diverse communities
• [48:38] Her advice for new vendors doing their first markets this summer.
• [50:54] The outfits Lale plans to wear to the upcoming markets (including a 2002 Gianni Versace dress!).

Don't miss the upcoming announcement for their biggest takeover yet!

EPISODE MENTIONS: 

• Normal New York
• @normal.nyc
• Lale Boz
• June Market tickets!
• Domino Mag story 
• Kallmeyer

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero

On today’s show, we’re chatting with Marissa, the Head of Designer Handbags & Fashion in the U.S. at Bonhams Auction House. If you’ve listened to the episode we did with Bonham’s UK-based counterpart, Meg Randell, Bonhams is building on its success in offering handbags & fashion by introducing the category to the US market.

Marissa bring twenty-years experience to this position, previously she worked at Resurrection Vintage, where she learned to source, date, and place exquisite antique and couture pieces with the world’s most renowned fashion houses, museums, stylists.

Then, she worked at the world’s largest consignment company, The RealReal, where she specialized in authentication and valuation and had a 0% authenticity error rate.

What happens when a Dior newspaper dress (yes, THAT Sex and the City dress) goes from an $800 estimate to selling for $23,000? Or when a 90-year-old yacht mechanic decides it's time to auction Jackie Kennedy's wedding dress he's kept wrapped in tissue paper since the 1960s?

On this episode we talk about all this & more – the absolute treasures that fall under Marissa’s specialty for auctions at Bonhams –  let’s dive right in!

DISCUSSED IN THE EPISODE:

• [2:39] A child of the 90s, Marissa grew up loving a Delia’s catalog.
• [10:20] How she was recruited to start the Fashion & Handbags department at Bonham’s U.S. division.
• [14:16] Why building relationships is so important in a client-driven business like vintage dealing or auctions.
• [14:46] Selling Jackie Kennedy’s 1968 Valentino wedding dress, which had been stored on a yacht.
• [20:59] Inside the most impressive collection of never-worn Margiela Marissa has ever seen.
• [23:53] The heritage brands and couture designs Marissa works on at Bonhams, and how to value them.
• [27:02] - How a Sex and the City reference turned an $800 Dior dress into a $23,000 auction moment.
• [28:50] Working on the first-ever Carolyn Bessette-Kennedy fashion auction.
• [30:28] How an auction house assesses trends and demand to best time the market value.
• [31:25] Why it’s time to pull out your Y2K Louis Vuitton and your Dior saddlebags, plus other trending items.

EPISODE MENTIONS: 

• Bonhams
• @bonhams1793
• @bonhamsbags
• Pre-Loved Podcast with Meg Randell at Bonhams
• Resurrection Vintage
• The RealReal
• Jacqueline Kennedy's Wedding Dress
• Carolyn Bessette-Kennedy auction
• Vintage-lovers on LV x Murakami
• Tom Ford Gucci beaded python print dress
• Gwynth Paltrow and Kate Moss wearing this Tom Ford dress

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero

This is the space where we  talk about all things vintage, secondhand a0nd pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you! 

On today’s show, we’re chatting with Meg Barnes, the founder of Eclectic Inventory. Meg is a New York-based interior designer turned vintage dealer, who started an Etsy shop in 2012. Her side-hustle has grown and evolved – Eclectic Inventory has just opened a new studio space in Williamsburg! 

On this episode we talk about how Meg's interior design background shaped her expert eye for quality and character in everything from vintage Coach bags to rare timepieces. You'll hear about her fascinating entry into the watch world (including the story behind that vintage watch choker I'm often wearing!), her experience shopping at Betsey Johnson's actual yard sale, and how she transformed her side hustle into a thriving vintage business.

Meg offers thoughtful insights on vintage market trends, reveals which designer bags are currently surging in popularity, and shares her philosophy on creating beautiful moments in everyday life through special household objects. 

Whether you're a seasoned collector or casual thrifter, you'll be inspired by Meg's passion for giving timeless pieces new life. It’s a really fun one and I think you’re gonna love it – let’s dive right in!

DISCUSSED IN THE EPISODE:

• [1:46] How Betsey Johnson's whimsical, feminine designs shaped Meg's fashion sensibilities and continue to inspire her today.
• [3:16] Growing up treasure hunting at garage sales with her mom and making her first Etsy sale with a thrifted cat pillow.
• [6:21] “Thanks, It’s Thrifted!” Meg’s $10 thrifted Versace pants.
• [8:05] Why Meg chose interior design as her career path and how it taught her to create curated environments and experiences.
• [12:59] Building Eclectic Inventory as an Etsy shop, while balancing full-time work.
• [17:23] How vintage Coach bags became Meg's specialty, which eventually evolved into other designer vintage purses
• [21:43] The Chloe Paddington bag craze and Meg's thoughts on why certain designer bags are having a moment
• [25:05] How a mall job at Fossil led to her vintage watch expertise.
• [33:56] Opening Eclectic Inventory's physical space in Williamsburg and creating a hub for collaboration.
• [39:42] Stumbling upon Betsey Johnson's personal yard sale in the Hamptons and scoring archival runway pieces.

EPISODE MENTIONS: 

• @eclecticinventory
• Eclectic Inventory
• Regeneration 
• Marine Serre watch dress
• Betsey Johnson’s yard sale
• Search Party Vintage
• The Brooklyn Vintage Club
• Julie of Brklyn Bish on Pre-Loved Podcast

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Kathy Brand
• Lisa of Queenie & Pearl
• KT 
• Lydia Welp
• Michael A.
• Megan Morris
• Jennifer
• Alana Rivero

Inside ThredUp's Massive Vintage Collection with Cynthia Lee:

On today’s show, we’re chatting with Cynthia Lee, the Head of Merchandising at ThredUp, who have just launched a limited-time, first-of-its kind curated assortment of more than 20,000 vintage pieces in partnership with Beyond Retro.

From childhood treasure-hunting on San Francisco's Haight Street to managing millions of unique daily listings, Cynthia brings 15 years of merchandising expertise from powerhouse brands like Neiman Marcus, eBay, StockX, and Sephora.

A lover of vintage herself, Cynthia spearheaded this initiative, and she’s coming on the show today to share how it all came together. Plus, what’s involved in merchandising when you’re talking about millions of unique digital listings, why "flawed gems" deserve a second life, and what’s ahead for the industry in 2025.

Consider this your exclusive behind-the-scenes look at ThredUp's team "knee-deep in boxes" while curating this massive vintage collection! Let’s dive right in: 

DISCUSSED IN THE EPISODE:

• [4:03] A lifelong fashion lover whose family was in the fabric business, Cynthia grew up appreciating quality clothing and shopping vintage on Haight Street.
• [6:17] The evolving art of merchandising across luxury and digital platforms for brands like eBay, StockX, Sephora, and Neiman Marcus.
• [14:41]  The daily challenge of merchandising and curating 50,000 new unique listings at ThredUp
• [18:07] What’s changed the most in the secondhand industry since Cynthia started doing this work.
• [21:48] Why secondhand doesn't devalue luxury brands—it makes them more accessible
• [24:07] What’s trending in the secondhand fashion industry in 2025.
• [27:16] Sorting through hundreds of boxes for ThredUp's x Beyond Retro 20,000 piece vintage collaboration
• [35:05] How this vintage activation might shape future offerings at ThredUp.

EPISODE MENTIONS: 

• ThredUp
• The Vintage Pop-Up
• Beyond Retro
• Wasteland
• 7 Timely Takeaways from the ThredUp Resale Report
• Talking Key Trends with ThredUp’s Danielle Vermeer 
• Danielle Vermeer on Pre-Loved Podcast
• ThredUp 2025 Resale Report
• Awkwafina in Crazy Rich Asians

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Threads: @emilymstochl
• 🎥TikTok: @emilymstochl
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SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
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