In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy.

In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!

In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international experience, Carl reveals what leaders still don’t see coming—from the real implications of AI and RFID to the broken business models retailers cling to.

We explore:

• The biggest blind spots in modern retail strategy
• How to spot meaningful innovation vs. hype
• Why tech alone won’t save your brand—and what culture and leadership need to change

Carl also shares the mindset and tools retailers of any size need to stay relevant, curious, and customer-obsessed in an accelerated world.

In this episode, Luke talks to Brent Peterson, CEO of Content Cucumber and Magento expert, about the pros and cons of Magento versus Shopify, the importance of leveraging AI in e-commerce, and current trends shaping the industry. 

The discussion highlights Magento's speed and customization advantages, data ownership issues with SaaS platforms, the value of personalized and human-reviewed content, and the role of analytics in improving e-commerce strategies.

Brent shares his views on the future of e-commerce, potential shifts towards AI-driven platforms, and the importance of choosing the right platform based on specific business needs.

In this episode of Fixing the Game, I’m joined by Talia Wolf, CEO of Getuplift and creator of the Emotional Targeting Framework™. We skip the fluff and dive straight into practical, high-converting strategies you can use today: emotional copy that works, landing page fixes, CTA tweaks, and tools Talia actually uses.

Plus, we spotlight her just-released book on Emotional Targeting, designed to help marketers turn browsers into buyers through deeper customer understanding.

Whether you're in B2B, SaaS, or eCommerce, this one’s full of gold.

In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale. 

He’s a former Shopify leader who managed an $8B GMV portfolio and helped mid-market and enterprise merchants grow.

In this episode, we’ll break down the fundamentals of eCommerce, how the industry has evolved, and what Dennis learned at Shopify that shapes his outlook on the future of eCommerce. 

In this episode, I sit down with Hugo Pereira author of Teams in Hell, to talk about what really breaks teams… and how to fix it.

We dig into why modern leadership still borrows from outdated factory-era models, how goal-setting loops turn into traps, and the difference between reactive task-mode and meaningful progress. Hugo shares powerful mindset shifts and practical steps to rebuild clarity, trust, and adaptability within teams plus how deep work, simplified priorities, and team-wide ownership can completely shift performance.

This episode is for anyone who’s leading a team (or in one!) and wants to create an environment where people do their best work without burning out or falling into micromanagement chaos.

🔗 Connect with Hugo: https://www.linkedin.com/in/hugosbpereira/

In this episode, I’m joined by Yasmine Khater who’s helped businesses generate over $100M in revenue without sacrificing wellbeing.

We break down the three core systems every founder needs to scale to 7-figures: a streamlined sales engine, tested marketing that drives ROI, and a hiring approach that supports intentional growth. But we go deeper Yasmine shares how unresolved emotional triggers often show up in how we run our businesses, and what to do about it. You’ll hear real stories, practical insights, and a powerful reminder that the founder’s mindset is the business model.

If you're stuck in hustle mode or scaling in a way that doesn't align with your life, this conversation is your permission slip to build a business that works for you not the other way around.

🎥 Watch the Free Masterclass – How to Add 6 to 7 Figures: https://www.iamabsolutelysmooth.com/profits
📞 Book a 25-Min Growth Audit Call: https://www.iamabsolutelysmooth.com/audit
🔗 Connect with Yasmine: https://www.linkedin.com/in/yasmine-khater/

In this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average marketing leaders from great ones, the importance of tying marketing to revenue, and why strong alignment with sales, customer success, and product is non-negotiable.

We dive into brand building beyond buzzwords how internal culture and employee engagement fuel external brand success and why CMOs should revisit positioning regularly, not annually. Kyle also offers honest takes on how AI is reshaping marketing teams, the future of hiring, and why strategy will always outlast tactics.

If you're a marketing leader or aspiring to become one this conversation is a masterclass in modern CMO leadership, filled with real talk and actionable insights.

🔗 Connect with Kyle: https://www.linkedin.com/in/kylelacy/

Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail, how ABM changes the game, and when it’s the most effective strategy.

Vladimir shares real-world case studies of ABM in action, the key steps to running a high-impact ABM campaign, and the biggest pitfalls companies face when implementing it. We also discuss how to align sales and marketing teams, build a highly targeted hit list, and measure the right KPIs to track success. If you’re looking to take a more strategic, results-driven approach to B2B growth, this episode is packed with insights you can apply immediately.

🔗 Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/

In this episode, I sit down with Andy Lambert, co-founder of ContentCal and now Senior Product Manager at Adobe Express, to explore the power of community-led growth and word-of-mouth marketing. Andy shares the strategies behind engineering organic brand advocacy, building spheres of influence, and why psychographics matter more than demographics when targeting your ideal audience. We break down scalable word-of-mouth tactics, the ROI of community building, and how to turn authentic engagement into a growth engine. If you're looking to reduce reliance on paid ads and create a brand people love to talk about, this episode is a must-listen.

🔗 Connect with Andy:https://www.linkedin.com/in/andyrlambert/