A case study that looks at K2's global marketing program, and what state it was in prior to May 2017; identify the challenges we faced across our Digital marketing team and how we went about correcting them. Focusing on how we stripped down our Martech stack, and our entire website and built from the ground up to lay a solid foundation for the future after a decade of neglect; how we simplified our buyer's journey to work across all mediums to provide an omni-channel customer experience.

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