Far too often we get caught up in our heads around ‘what am I going to talk about today’ and all of that guff.

Cue: Imposter syndrome. “Other people are talking about this stuff too, who am I to do this?” <- Sound familiar? I hear it ALL. THE. TIME. From incredibly qualified individuals. From people who are total badasses in their fields. Totally kicking ass in many areas of their life… but then bring in social media to the mix (which they know they need to leverage) it can get a bit … well… ugh.

Next: How much to say and how?

Then: The posting remorse.

Then: External validation - WINNING!!!!!

Here’s how to make it a bit easier on yourself:

- forget about what everyone else is doing. Come back, to what YOU want to say.

- Then, remember to ask the GOLDEN QUESTION: “What do MY PEOPLE need (or want) to hear today?” that will help give you some inspiration!

- Make sure you have a content plan. If you don’t have one, you need one. Truly.

- You can then free flow or rely on the plan. Whatever feels right on the day.

- Remain consistent. You won’t get the abs you want, the fitness level you want by going to the gym once and just thinking about working out for the rest of the month. Aint gonna happen. You have to be consistent

- Remain FOCUSSED on what you’re doing: AKA: Stay in your lane.

Remember what we were talking about recently: your people are out there hanging out to hear from you. They need you. They want to be helped.

They are anxious. Alone. Worried. Stressed. Pissed off. Struggling. They have goals and dreams that they want to achieve but much of the time, they are STUCK. Stuck. Stuck.

We need you to step up and get out of your own way and help these people through your content.

You might like to think of this like your charity work, for example. If you have a full client roster and you just don’t have capacity… by putting yourself out there on SM, by having a content plan, you are HELPING. You are SERVING. Your CONTRIBUTING….you are building your body of work. You are building your following, yes, but you are also growing your impact.

Then! If and when you decide that you want to write a book, run a program, do a course, a group training program, a coaching program, a webinar, a whatever-else-you-might-want-to-do SHAZAM! You have your audience there ready and waiting - without feeling the pressure of serving them 1:1.

Get on it! Now. We need you.

Remember: The World Is Ready For YOUR Brand of Awesome.

PS: You remember the Facebook-armageddon that happened on Monday? It was a wake up call to all of us that we need to have a back up plan when it comes to communicating with our audience members who we are connected with on social media. I’ve pulled out all stops and put together a program starting Monday: #SaveYourAss(TM) : Build Your Email List starts Monday - with prework landing today to get you FOCUSSED.

Learn more and join here: https://join.nicolamoras.com.au/sya

The 5 days training will be:

* Working out how to position yourself online

* Building your ideal audience

* Creating something to give away in order to build your email list

* Building your funnel so you can grow your email list (including tech training)

* Nurturing your audience through your email list