"The greatest reward from their 12-year-old venture has proved the “sense of discovery” they’ve had in taking an idea from concept to implementation and now, to expansion and growth." - Naomi & Jerry Hancock, Co-founders, Sub Zero Nitrogen Ice Cream

Just as Disney had a hit with the movie 'Frozen', Naomi & Jerry Hancock have a hit with 'Flash-frozen'. Of course, that's a reference to flash-freezing ice cream with liquid nitrogen. This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome to the show, Jerry Hancock, co-founder of Sub Zero Nitrogen Ice Cream. Jerry shares how he and Naomi saw an article about using liquid nitrogen to freeze food and the proverbial light bulb went off, spurring the couple to boldly go where few ice creameries had gone before. The rest as they say, is history.

Franchise Today airs LIVE Wednesdays at 11AM CDT / 12PM EDT with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.