What I Know

Flashback: A Crisis During Fast Growth: Laura Modi of Bobbie


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When the U.S. baby formula shortage hit, Bobbie was still a startup, scaling its own operations and customer-base. But it had to make its most important decision: How to answer that crisis for its own customers. It decided to stop growing, in favor of serving its existing subscribers. Turns out: It wasn’t the first crisis the young startup had overcome. Host Christine Lagorio-Chafkin interviewed Bobbie co-founder and CEO Laura Modi about how she made that extremely challenging decision–and how she built a company of parents, by parents–with world-class benefits for employees.

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What I KnowBy Inc. Magazine

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