The customer is NOT always right. They are the most important part of the transaction but they're not always right.
The customer deserves, and requires, to be treated amazingly well, nevertheless always you'll have customer complaints; all is feedback and should be taken accordingly, as data, so analyse it and the plan your strategy to solve it. All organisations need customer feedback, so make sure there is a channel to get feedback, so you tackle issues before they become a complaint.
In order to expedite a complaint process Phil Di Bella is giving us three tips:
- Understand the full context of the complaint
- Always propose a resolution (remember the "yes if' mindset
- Show respect
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Produced by The Podcast Boss.