In this episode, Russell talks with Zeals VP of Marketing Farah Rosenzweig about making B2B brands human. They unpack why emotional storytelling outperforms dry specs, how to build brand trust during hypergrowth, and what to do when your message starts going stale. If you're juggling performance and brand—or trying to make tech marketing feel less... robotic—this one's for you.

In this episode, Russell talks with Zeals VP of Marketing Farah Rosenzweig about making B2B brands human. They unpack why emotional storytelling outperforms dry specs, how to build brand trust during hypergrowth, and what to do when your message starts going stale. If you're juggling performance and brand—or trying to make tech marketing feel less... robotic—this one's for you.

Flat Stanleys, FOMO, and Funnels: Rethinking Creative in B2B

Marketing Mischief &amp; Mayhem is where the sharpest minds in tech marketing reveal the bold strategies and creative risks driving growth in complex categories. From cybersecurity to SaaS, we unpack how brand leaders break through the noise—and what it really takes to make modern marketing work.

Business

Marketing

Marketing Mischief & Mayhem is where the sharpest minds in tech marketing reveal the bold strategies and creative risks driving growth in complex categories. From cybersecurity to SaaS, we unpack how brand leaders break through the noise—and what it really takes to make modern marketing work.

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Flat Stanleys, FOMO, and Funnels: Rethinking Creative in B2B

Flat Stanleys, FOMO, and Funnels: Rethinking Creative in B2B