In a world of .ai domains, purple logos, and buzzword-bloated messaging, how do you build a tech brand people actually give a damn about?

Christian Kunkel (CMO of Fingercheck) joins Marketing Mischief & Mayhem's Russell Quinan (CSO of TheorySF) to unpack how real brand differentiation happens—through fast testing, emotional resonance, scrappy pivots, and the occasional eyebrow-raising creative risk.

Inside:

How emotional triggers drive better B2B marketing
What happens when a tagline tanks (and how to recover)
Why “authentic” is harder than it sounds
When to go full-throttle on a website relaunch—and how to sell it internally
Why bounce rates are your brand’s secret feedback loop

CMOs, strategists, and tech marketers: prepare to nod, laugh, and probably rethink your homepage.

In this episode of Marketing Mischief & Mayhem, Russell Quinan speaks with Nicole Flynn, CMO and Chief Privacy Officer at cielo24, about the intersection of creativity, AI, machine learning, and digital accessibility. Nicole shares her unique approach to marketing in the tech industry, highlighting the importance of human connection even in the highly technical world of AI. The conversation delves into the evolving landscape of brand strategy in rapidly changing fields, emphasizing authenticity, the human element in technology, and the challenge of maintaining brand storytelling over time. Nicole also explores the balance between emotional and rational approaches in marketing and how companies can stay relevant by staying attuned to the needs of their target audience. Through insightful stories and creative problem-solving, this episode offers valuable lessons on how to make complex technologies feel relatable and inspiring.

In this episode, Russell talks with Zeals VP of Marketing Farah Rosenzweig about making B2B brands human. They unpack why emotional storytelling outperforms dry specs, how to build brand trust during hypergrowth, and what to do when your message starts going stale. If you're juggling performance and brand—or trying to make tech marketing feel less... robotic—this one's for you.

How AI is Rewriting B2B Marketing — and Why Brand Still Wins
In this episode of Marketing, Mischief & Mayhem, we sit down with Larry Carillo, VP of Marketing at Rafay, to talk about what’s really driving revenue in B2B right now. From AI's rapid takeover of demand gen to the myth of perfect attribution, Larry brings decades of experience scaling tech brands—and some hard truths about what still matters most: brand, story, and speed. If you're a CMO, VP, or growth marketer wondering where B2B is heading next (and how to not get left behind), this one’s for you.

Marketing Mischief & Mayhem dives deep into the messy brilliance of tech marketing—where strategy meets emotion and cybersecurity gets a brand makeover. In this episode, Russell Quinan sits down with Nathan Burke to explore how today’s leading marketers are redefining success in a category built on fear and complexity. From crafting emotionally resonant campaigns to launching a Simone Biles-powered brand moment, they unpack the delicate balance between brand building and demand generation, the urgency of narrative differentiation, and the warning signs that your messaging has gone stale. If you care about bold creative, smart strategy, and what actually works in cybersecurity marketing, this one’s a masterclass.