This is part 1 of my conversation with Perry Zheng, Perry is the founder and CEO of Cash Flow Portal, a modern real estate syndication software. He was an engineering manager at Lyft for 5.5 years, and worked as a software engineer at Twitter and Amazon. Perry is also a lead sponsor on 850+ apartment units, having raised 20M+ for real estate projects and generating 30%+ annualized return for investors.

In this episode, Perry shares with us how he designed his website, Cash Flow Portal, to make it easy for users to convert and increase the user’s trust in the site. He also talks about how easy it is to create a deal on the website and how his philosophy is to make it easy for users without requiring too much knowledge. Perry is a syndicator and he is talking about how technology can help solve information exposure. He says that people are still operating like there is no accountability system, but there is that people are afraid to utilize it because people are still operating that old school methodology where “We’re going to come at you if we figure out it was you”. Perry wants to create a platform where people can be honest and share their true experiences, and he doesn’t want anyone to get hurt. Listen in!

[00:01 -09:51 ] Streamline The Conversation Through Cash Flow Portal

• Perry shares how he created the Cash Flow Portal in order to simplify the process for users to create their own portfolio
• The portal is used as a social proof where you can store the user’s testimonials and recommendations from other syndicators
• He talks about his passion of streamlining the process to help people avoid the first 15-30 minutes of the conversation
• His goal is to prevent people from poaching from other syndicators passively

[09:06 - 22:15 ] Make It Easy To Access Information By Flattening the Structure

• How he raised capital through his experience as a Lyft manager
• Spreading the word and how to be a good syndicator
• How the friction is inversely proportional to conversion
• • The higher the friction, the less conversion
• Ultimately becoming more efficient to make sure that people do not need many clicks to access something
• • Flattening the structure

Tweetable Quotes:

“Our goal is to prevent people from poaching, each other syndicators passively.” – Perry Zheng

Connect with Perry through his website at Cash Flow Portal or through LinkedIn!

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

Are you confused about where to start? Join our community and learn more about real estate investing. Head over to our Facebook Page, Youtube Channel, or website https://www.theacademypresents.com/jointhesummit36848306.

Connect with Lorren Capital, LLC. for syndicated multifamily investments, https://lorrencapital.com/.

To learn more about me, visit my LinkedIn profile, and connect with me.