The Middle East is building the future of cities from the ground up, with bold ambition and long-term vision. From cognitive cities to AI-enabled governance, the region is transforming into a living lab for the technologies, systems, and societies of tomorrow.

In this episode of Flavors of Ambition, we speak with Joseph Bradley, CEO of Tonomus, and David Panhans, Managing Director and Senior Partner at BCG, about what it takes to turn a bold national vision into reality. Together, they explore how the Gulf is embracing data, AI, and digital platforms not only to drive efficiency, but to fundamentally reimagine how we live, work, and lead.

Joseph shines a light on how the Middle East is leveraging AI to go beyond smart cities and build the world’s first cognitive city, where technology serves humanity, and where progress is measured not just in profits, but in purpose.

And David offers insight into how policy, public-private partnerships, and digital talent are accelerating transformation at scale.

We also dive into what makes the Gulf uniquely positioned to take this leap, from a young, tech-savvy population and agile leadership to massive investment in infrastructure and innovation ecosystems. 

If you want to understand why the Middle East is fast becoming a proving ground for the next wave of digital civilization, this episode is for you.

Links:

Joseph Bradley on LinkedIn

TONOMUS

David Panhans on Linkedin

BCG Middle East

Email Flavors of Ambition: [email protected]

The Middle East is investing in more than just the technologies of tomorrow, it’s investing in the people, ideas, and institutions that will shape them. In this episode of Flavors of Ambition, we speak with Dr. Najwa Aaraj, CEO of the Technology Innovation Institute in Abu Dhabi, to explore how the UAE is building world-class capabilities in deep tech, from cryptography and quantum computing to AI and robotics.

Dr. Aaraj shares her journey from studying cryptography in the U.S. to leading one of the region’s most ambitious R&D institutions. We explore how the region is accelerating innovation through targeted investment, talent development, and real-world application. And what that means for the future of the digital economy.

We also examine how leadership, collaboration, and bold national vision are laying the foundation for global competitiveness, while staying rooted in the cultural values that define the region’s identity.

Joining the conversation is Faisal Hamady, Managing Director and Partner at BCG, who shares how the Gulf is fostering agile, innovation-driven ecosystems, and why the region is emerging as a key player in the next wave of digital transformation.

If you’re curious about how the Middle East is moving from technology adopter to technology creator, this episode is a must-listen.

Links:

Dr Najwa Aaraj on LinkedIn

Technology Innovation Institute

Faisal Hamady on Linkedin

BCG Middle East

Email Flavors of Ambition: [email protected]

True impact isn’t measured by what you build for yourself—it’s defined by what you create for others.

In this episode of Flavors of Ambition, we sit down with Fadi Ghandour, co-founder of Aramex and a trailblazer in Middle Eastern entrepreneurship, investment, and digital transformation. Fadi shares the vision, grit, and strategic thinking that led him to reshape the logistics industry, compete with global giants, fuel the growth of venture capital, and empower an entire generation of entrepreneurs.

At the heart of Fadi’s story is a commitment to solving problems for his own community—a philosophy that guided Aramex’s rise, and keeps him redefining industries through Wamda Capital, and transforming education through Ruwwad.

Joining the conversation is Akram Awad, Managing Director and Partner at BCG, who highlights how government-backed initiatives, venture-building, and talent retention are shaping the Middle East’s business future—and why talent, not capital, will be the region’s greatest competitive advantage.

Together, we'll explore what it takes to build an ecosystem that drives innovation, attracts investment, and supports sustainable growth in the Middle East and beyond.

Links:

Fadi Ghandour on LinkedIn

Wamda Capital

Ruwwad

Akram Awad on Linkedin

BCG Middle East

Email Flavors of Ambition: [email protected]

The act of giving isn’t just tradition—it’s a responsibility. But to create real, lasting impact, philanthropy must go beyond generosity. It needs strategy, collaboration, and a long-term vision.

In this episode of Flavors of Ambition, we sit down with Maysa Jalbout, Global Education Advocate and Philanthropy Executive. With a career spanning policy, government, and high-net-worth philanthropy, Maysa has shaped initiatives that turn funding into real-world impact, ensuring that education, refugee support, and grassroots efforts receive the investment they deserve.

From her personal journey as a Palestinian refugee to advising governments and philanthropic leaders, Maysa shares how giving in the Middle East is deeply rooted in culture, faith, and community. But lasting impact requires more than good intentions—it demands a thoughtful, strategic approach. She discusses why philanthropy must evolve from reactive charity to proactive, long-term solutions, the power of grassroots impact, and how AI and EdTech are reshaping education access. She also explores how women’s leadership in philanthropy is driving systemic change across the region.

Joining the conversation is Leila Hoteit, Managing Director & Senior Partner at BCG, who highlights philanthropy’s growing collaboration with government and the private sector—and how data-driven impact measurement is shaping the future of giving.

This episode was recorded during a temporary ceasefire in Gaza. At BCG, we hold deep hope for sustained peace and stability in the region, and stand in solidarity with all communities affected by conflict.

Links:

Maysa Jalbout on LinkedIn

Leila Hoteit on Linkedin

TheirWorld

BCG Middle East

Email Flavors of Ambition: [email protected]

00:00 Introduction to Flavors of Ambition

03:00 Maysa's Personal Journey to Philanthropy

08:50 The Role of Hospitality in Philanthropy

22:05 Philanthropy's Impact on Education

28:50 Innovations in EdTech and Education

36:55 Empowering Women and Girls through Philanthropy

What are the key ingredients for building a future-ready, dynamic business ecosystem from the Middle East? Flavors of Ambition explores this question with industry pioneers, global investors, and visionary leaders shaping the region’s future. From technology and AI to renewable energy, trade, healthcare and education, each episode uncovers the forces driving transformation and investment across the Middle East.  

But business here isn’t just about strategy—it’s about people, partnerships, and heritage. So we go beyond the boardroom and uncover the personal stories behind our guests’ journeys. 

We'll discover how they were shaped by the cornerstones of culture in the region family, tradition and hospitality - and how they are weaving these values into the bold innovations and global partnerships that are redefining the Middle East’s role on the world stage. 

Whether you live and work in the Middle East or are simply curious about its future, Flavors of Ambition offers an inside look at one of the world’s most dynamic and fast-evolving markets.

About BCG In The Middle East:

For almost two decades, our consulting expertise has helped clients in the Middle East reimagine the future while building a resilient and adaptable culture that unlocks human potential. With a footprint across the region, and offices in the hub cities of Riyadh, Dubai, Abu Dhabi, and Doha, we bring together local knowledge, global industry expertise, and deep capabilities to empower, inform, and create impact.

About Our Host

Ramia Farrage is an award-winning journalist, producer, and presenter who has worked with global leaders and influencers across the Middle East and beyond. Passionate about storytelling, Ramia brings a unique ability to connect with guests, uncovering their journeys, values, and ambitions.