Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for.

Defining Your Unique Brand
We discuss how to clarify what makes your space distinctive and use that to attract the right members. 

Market Segmentation and Audience Targeting
Not every coworking space is for everyone. We dive into how identifying and serving your niche can build stronger engagement, foster loyalty, and improve retention across your community.

Whether you’re running one space or several, this short episode offers actionable ideas for refining your positioning, strengthening your brand, and growing a community that feels right at home in your space.

• To listen to our full episode on Not Just Another Space: How to Stand Out in a Crowded Market, listen here

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